Instagram tries transparency

Instagram tries transparency
Vamp - IG tries transparency

Instagram’s new feature updates answer the cries for more security from users experiencing trust issues with Facebook.

Instagram has announced three new tools that will soon be widely available to its users with the intention on creating a safer, more transparent platform.

By introducing these features, the photo-sharing platform is addressing the problems that Twitter and Instagram’s parent company Facebook have been facing.

Recently Facebook and Twitter have been shutting down hundreds of accounts associated with Russia, Iran, etc. which seek to disrupt the political and social discourses of countries with false information, more commonly referred to as “fake news”.

1) What the “About this Account” tab will mean for influencers

The “About this Account” tool will be soon be available to everyone to closer inspect Instagram accounts that reach ‘large audiences’ to feel confident that they are legitimate. The details here will include when the account started, the country in which it’s located, whether they are running any ads and former usernames. Instagram will be encouraging their community to report any accounts on Instagram they believe violates their Community Guidelines. 

Before the information becomes available publicly, Influencers that have Instagram accounts reaching a large audience will have the opportunity to preview it so they can understand what their audience will be able to see. This could also help to give influencers more clarity over the legitimacy of Instagram accounts reaching out to them with opportunities, avoiding the nightmare of having their accounts hacked.

“Keeping people with bad intentions off our platform is incredibly important to me. That means trying to make sure the people you follow and the accounts you interact with are who they say they are, and stopping bad actors before they cause harm.”

2) Verification badge 

Users can request a verification badge for their profile. This feature is available for notable accounts, i.e. public figure, celebrity or global brand. Followers of accounts with a verified badge can have the assurance that the account is legitimate. It’s a signal of trust from Instagram. Krieger said all accounts are reviewed for their “authenticity, uniqueness, completeness and notability.”

You can apply for a verification badge for free by:

  1. Logging into the account you’re requesting a verified badge for
  2. Go to your prfile and tap 
  3. Tap  Settings > Request Verification.
  4. Enter your full name. Provide the required form of identification. (e.g. government issued photo ID).

You will then receive a notification if your account has been verified. Even if you are eligible for verification there is no guarantee that your account will be verified. Find out what happens after you apply for verification.

3) Support for third-party authenticator apps

Instagram will soon allow you to use third-party authenticator apps to log into your account. Two-factor authentication increases the security of your Instagram login.

To log into your Instagram account with a third-party app:

  1. Go to your profile
  2. Tap the menu icon
  3. Select “Settings” at the bottom
  4. Choose “Two-factor authentication”
  5. Select “Authentication app” as your preferred form of authentication
  6. If you have an authentication app installed already Instagram will find the app and send a login code to it.
  7. If you don’t have an authentication app installed yet go to App store or Google Play store to download one of your choosing. Then return to Instagram and complete the above steps.


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