Leveraging the latest Instagram features for effective marketing

From Meta Business Suite to Story stickers, here are the top Instagram features you don’t want to miss out on
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Instagram is an important platform for brands, primarily due to its visual nature, which is a great way to capture the attention and imagination of potential customers. 

Going back just a few years, it was easy to build a large and engaged community of followers using the OG Instagram feature – images. But as the social media platform giants have ramped up their competitiveness to attract the lion’s share of users, they’ve also had to create new, dynamic ways to keep people on their platforms for longer. And if you’re not making the most of those features, you’re missing out.

Meta has invested significantly into new Instagram business features that make it easier for brands to connect, engage, and sell to their followers, whilst creating a community of loyal advocates. A perfect example of this is Kylie Cosmetics, which has successfully used the platform to market its billion dollar business. 

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A post shared by Kylie Cosmetics (@kyliecosmetics)

The speed of innovation means that it can be difficult to keep up with the latest Instagram features and know which ones to implement to drive sales. In this guide, you’ll discover the top Instagram business features to include in your social media strategy to stay ahead of the game.

New Instagram features

Instagram is constantly evolving, introducing new features that make the platform more versatile and engaging. Two recent additions include:

  • Instagram notes: Think of Instagram Notes like a bulletin board where you can “pin” short phrases to the top of your Messenger. These notes are visible for 24 hours and are perfect for promoting events, updates, promotions, and more.
  • Instagram collabs: Collab posts allow two accounts to share the same content on both their feeds. This is ideal for influencer partnerships or business collaborations, increasing reach and transparency.

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Instagram business features

Before we get into the nitty gritty of content-driven Instagram business features, let’s take a look at the features that help business and creator accounts to post content easily and gain valuable insights into the performance of posts.

Desktop publishing

No one wants to be glued to their phone all day at work. Download the Instagram app onto your desktop to make your life easier. Open the app, click the ‘create’ option on the left-hand side, and then import photos and videos.

Meta Business Suite

Meta Business Suite is a free social media management tool that allows you to manage your Instagram and Facebook accounts from a single platform. Using this central hub, you can create and schedule posts, manage comments and messages, manage ads, and track your social media performance.

Professional dashboard

The professional dashboard is available on the app. It’s an important Instagram business feature to track performance, access professional tools, and stay informed about the latest trends on the platform.

Key features of the professional dashboard include:

  • Insights: Check data on your account’s reach, engagement, and demographics. You can also see how your posts are performing, enabling you to identify trends over time
  • Tips and resources: Discover new tools and resources to help you grow your business on Instagram. You can also find tips and inspiration from other businesses and creators
  • Your tools: This provides easy access to all the tools that your account is eligible to use, including branded content and ad tools. It also shares your achievements as you reach milestone moments on the platform and sets challenges to help drive your performance even further

Instagram messaging features

Messaging is an important Instagram feature for marketers and brands as it enables authentic connections with users, which drives brand loyalty. Two-way interactions are rewarded by Instagram’s algorithms, so making use of these features can also help your overall social media performance.

Direct messages

Using the DM Instagram feature, you can have private conversations with other Instagram users – ideal for one-on-one interactions.

Group chats

You can start a group chat for two or more people, which means you can set up small customer feedback pods.

Audio and video calls

This is a powerful way to connect with your followers, either through real-time audio and video calls or by sending voice notes and videos via direct messages.

Automatic replies

The automatic replies Instagram feature enables pre-written responses to be set up and sent automatically when you receive a direct message, enabling a faster response. With the introduction of Many Chat, messaging can now be automated even more intelligently, creating a positive experience for new and potential customers.

Reply to comments with a DM

This Instagram feature enables you to quickly reply to comments on your posts with a DM instead of just posting a comment on your feed. This creates a personalised experience for your followers and an opportunity to continue the conversation.

Unsend messages

If you’re managing a busy inbox, it can be easy to respond to the wrong DM, so the unsend message option is a really useful Instagram feature. Once you’ve unsent a message, it’ll no longer be visible to people in the chat.

Vanish mode

Vanish mode isn’t available in all countries, but if you have this Instagram feature, you can set a message to disappear after it’s been seen.

Instagram notes

Think of Instagram notes like a bulletin board where you can pin short messages to the top of your followers’ direct message section. These notes are visible for 24 hours but can only be viewed by followers who you follow back. 

Instagram Story features

Instagram Stories have become an important part of social media strategies as they’re a great way to deepen relationships and build a community.

Instagram Story captions

Layer text and emojis over your Stories to add context and personality. You can use a variety of fonts, colours, and sizes to create eye-catching captions that will keep your followers’ attention.

Instagram Story highlights

Pin and save Stories at the top of your profile to make it easier for followers to access key information. You can group highlights by themes or use them to tell a story about your brand.

Instagram Story links

Use the Link sticker to add links to your website in your Story. This Instagram feature can be used to drive traffic to anything that has a link, whether it’s a product page, blog, podcast, or FAQs.

Interactive Story stickers

Engage your followers with interactive polls, quizzes, and questions to open up conversations and get to know your fans better.

Add yours

Encourage user-generated content (UGC) and get your followers involved in your brand by creating a Story with a prompt and a photo or video as an example. Add the Add Yours sticker and your challenge will be available to all your followers.

Instagram Story shopping

If you have an Instagram shop, you can share it in your Stories with this Instagram feature. Simply create a Story and add the Shopping sticker.

instagram sticker screenshots

Instagram Reels features

If you want to get in front of more people, more quickly, then Instagram Reels should play an important role in your social media strategy.


Instagram’s editing tools are improving all the time. Using this Instagram feature, you can trim and cut clips, and add filters, transitions, music, and overlays.


The Remix Instagram feature allows you to integrate clips from other Reels, creating reaction videos, duets, or even collaborative mashups.


These pre-designed templates provide a structured framework for your Reels, saving you time and effort. Select a template that aligns with your brand, add your footage, and customise it with text, overlays, and music.


Captions automatically generate text transcripts of your video’s audio, allowing viewers to watch videos without sound.

Reels editor screenshot

Instagram shopping features

Shopping is an Instagram business feature where people can buy your products directly through the app. Here are some of the key features:


This Instagram feature allows you to set up categories for your products, enabling a more seamless shopper experience.

Product detail pages

This is where you can provide information on items from your product catalogue, including pricing and descriptions. If you tag a product on Instagram, this is where the information will be pulled from.

Checkout on Instagram

Checkout on Instagram lets people buy your products directly in the app.

Other Instagram features for marketers

We know we’ve already shared a lot, but there are even more Instagram features to discover, so here’s our roundup of the best of the rest.

  • Archived Stories: This is great for repurposing content or reviewing quiz and poll results
  • Instagram Live: Engage your audience in real time – enhancing brand authenticity and showcasing your products
  • Instagram Guides: Curate content around specific themes like product launches or brand information
  • Pinned comments: Control the first message your audience sees by pinning comments directly below your post’s caption
  • Instagram collabs: Two accounts can share the same content on both feeds. This is ideal for influencer partnerships

Collaborate with creators

If influencer partnerships are high on your list of social media priorities, then getting started with Vamp will make your life a whole lot easier. Our affordable platform streamlines the process and consolidates all your creator interactions into one single console.

Download our Instagram guide

The Everything Guide to Instagram for Marketers


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