The use of social media is reconfiguring the way we shop. Nowhere is this more evident than in the countries that make up the Gulf Cooperation Council (GCC), as well as the broader Middle East.
It’s no secret that influencer marketing has gained great momentum, but are influencer partnerships the answer for every brand out there? Through this deep dive, we explore the true value of influencer partnerships, from forming relationships to increasing ROI.
While it’s true that the Middle East was slow to adopt e-commerce, preferring to shop in stores than online, the pandemic has accelerated its adoption.
When forging a successful partnership between an influencer and a brand there are multiple elements to take into consideration.
Agencies and creators will need to provide clients with much greater transparency around pricing and measurement if influencer marketing is to truly come of age in 2022, experts tell The Drum, as we look ahead to the trends that will define the space in the months ahead.
Influencer marketing platform Vamp has opened a new Saudi Arabian office, dedicated to helping brands maximise their potential in the region.
Platforms have been telling us for a while that videos are the future of social sharing - and as with many such trends, influencers have spearheaded this movement.