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The pandemic secured TikTok’s place as a global trendsetting giant. Today, it reaches people of all ages and drives sales of everything from fashion to tech, wellness, subscription services, and more. Books are no exception…

Crossing the chasm

Vamp’s managing director, Karl Mapstone, examines creator marketing in a Marketing 4.0 world.

How the Instagram algorithm works in 2022... and how to optimise for it

Get to grips with how the platform has changed, plus five new ways to get and stay seen.

Between Shopping and Entertainment: Welcome to the World of Social Shopping

The use of social media is reconfiguring the way we shop. Nowhere is this more evident than in the countries that make up the Gulf Cooperation Council (GCC), as well as the broader Middle East.

TikTok adds Vamp to the TikTok Marketing Partner program

Brands that work with Vamp can now obtain TikTok creators insights in a more automated and scalable way.

Deep Dive: Exploring the Value of Influencer Partnerships

It’s no secret that influencer marketing has gained great momentum, but are influencer partnerships the answer for every brand out there? Through this deep dive, we explore the true value of influencer partnerships, from forming relationships to increasing ROI.

How to win the social commerce race in the Middle East, by Vamp’s Karl Mapstone

While it’s true that the Middle East was slow to adopt e-commerce, preferring to shop in stores than online, the pandemic has accelerated its adoption.

Influencer Marketing Campaigns: Who Should Have The Final Say, Brands or Creators?

When forging a successful partnership between an influencer and a brand there are multiple elements to take into consideration.

How Brands Can Make Best Use of Audio on TikTok (and Why They Should)

According to research, 73% of TikTok users will stop and look at ads on TikTok with audio.

The state of influencer marketing in 2022

Agencies and creators will need to provide clients with much greater transparency around pricing and measurement if influencer marketing is to truly come of age in 2022, experts tell The Drum, as we look ahead to the trends that will define the space in the months ahead.

Vamp opens new Saudi Arabian office to meet growing influencer marketing demand - Campaign Middle East

Influencer marketing platform Vamp has opened a new Saudi Arabian office, dedicated to helping brands maximise their potential in the region.

As influencers increasingly create video content, what does this mean for brands?

Platforms have been telling us for a while that videos are the future of social sharing - and as with many such trends, influencers have spearheaded this movement.

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