Your simple guide on how to get verified on Instagram

Find out everything you need to know on how to get verified on Instagram in this easy guide
woman applying makeup in mirror


Achieving Instagram verification isn’t as clear cut as you might think. This guide shows you how to do it.

A blue tick on Instagram tells users that your brand’s account is bona fide, trustworthy, and worth following. Their rarity gives an Instagram account a certain prestige that may translate into engagement.

The purpose of the coveted blue tick is to show that your profile has been verified by Instagram and is official, i.e. it’s not somebody impersonating your brand (which happens all too often with high-profile public figures, companies, and influencers etc). 

Users know that any Instagram account that’s verified is not a fan account, a tribute account or plain fake.

How to get verified on instagram 

According to Hootsuite, the Instagram algorithm doesn’t favour blue tick accounts, and having a blue tick on Twitter and/or Facebook doesn’t automatically mean you’ll be granted one on Instagram.

Instagram stresses that only people and brands who are likely to be impersonated will be given a blue tick. To get verified, you must first and foremost stick to the platform’s Terms of Service and Community Guidelines

Then, you’ll need to make sure you meet the following criteria, as advised by Hootsuite:

  • Authenticity your brand has to represent a real person, brand or registered business
  • Unique only one account can be blue ticked per person or business
  • Public private accounts cannot be verified
  • Complete you’ll need to have a complete bio (make sure it’s well-written and comprehensive), profile picture, and at least one post on your account
  • Notable verified accounts are well-known and ‘highly searched for’


The number of followers you have doesn’t have a bearing on whether or not you’ll be verified.

woman shopping for clothes with phone in hand

How to get a blue check on Instagram 

Once you’ve made sure that your account meets all the Instagram criteria guidelines, you can request verification in the Instagram app.

Log into your account and follow the steps below:

  1. Go to settings
  2. Click on Account and then Request Verification
  3. Fill in the form that appears it will ask for your details along with an upload of a document that will prove your identity or that of your brand/business
  4. Once you’ve filled in all the entries, click submit


Even if your account meets all the verification criteria, it may still be refused a blue check mark. If you’re turned down, you’ll have to wait 30 days before you apply again.

How hard is it to get verified on instagram?

It’s difficult to get verified on Instagram, but not impossible. To increase your chances, follow these helpful tips from Sprout Social:

  • Establish a strong following on your Instagram account (read our guide on how to increase followers) and on other social platforms as this can help support your case when you request verification. Post frequently, share good quality content, and be consistent. Take a look at our ultimate guide to boosting reels
  • Let Instagram know if you feel your account is at risk of impersonators
  • Stay active and spend time engaging with your followers
  • Increase your footprint by boosting your earned media. When your brand is Googled, what comes up? If there are lots of references to you, it’ll boost credibility
  • Add some personality to your posts and make your brand stand out in the crowd
  • Remove cross-platform links. Instagram won’t allow verified accounts to encourage users to follow them on other social media platforms
  • While Instagram doesn’t like cross-platform links, you should still try to boost your following on other social media platforms because it will raise your profile and make you look more like the kind of brand that merits a blue tick on Instagram
  • Influencer Marketing Hub urges brands to develop a niche and gives the example of Zoe Sugg, who carved out a following with her beauty and lifestyle blog Zoella. She started out with a YouTube channel that now has more than 12 million followers
  • Consider some PR to get your name out there and raise your brand profile


To ensure you’re making the most of your account, take a look at our complete guide to Instagram. Increase engagement by using effective captions (see our Instagram captions guide), and post at the times likely to lead to maximum exposure, by following our best time to post on Instagram advice.

two women walking along sand

Paying to get verified on instagram (why you shouldn’t do it) 

If you come across accounts offering blue ticks either for free or in exchange for cash, avoid them like the plague. You cannot buy, sell or transfer a verification badge.

Don’t be tempted to buy Instagram followers either. It won’t result in increased engagement, which will indicate that your followers aren’t genuine. It’s far better to put in the work to attract real followers who are interested in your brand, because when it comes to getting verified, a highly engaged following is always a bonus. 

Meta announces new paid-for verification on Instagram

Mark Zuckerberg recently announced that Meta will be rolling out a new paid-for verification option for Facebook and Instagram accounts costing $11.99 a month (or $14.99 on iOS). It’ll be rolled out in Australia and New Zealand, before being offered to the rest of the world. 

Called Meta Verified, the new feature aims to ‘increase authenticity and security’ across the platforms. However, you won’t be able to just buy your way to a blue tick, because the same criteria will apply. Those who already hold verified accounts will keep their status. 

Instagram verification don’ts

Instagram is always watching and if you’re seeking verification, your brand needs to behave impeccably. Avoid the following:

  • Spammy comments steer clear of comments like ‘nice picture’ that bots tend to make
  • Infringing community guidelines nobody will thank you for posting naked pictures or being abusive 
  • Buying followers – this won’t do anything for your reputation on Instagram
  • Linking to other social media platforms

How many followers on Instagram to get verified 

Instagram doesn’t issue any guidelines on the number of followers you need to qualify for verification, but Shopify says that one study discovered accounts with as few as 1,000 followers can have blue ticks. However, in general, the more followers an account has, the more likely it is to be verified.

Can a normal person get verified on Instagram?

It can be really hard to get verified on Instagram. According to Influencer Marketing Hub, Instagram’s official statement regarding who gets verified reads: “To request a verified badge, you must be a public figure, celebrity or brand and meet certain account and eligibility criteria.” 

You also need to have an account that’s highly likely to be impersonated. So, if you’re Joe Bloggs with 500 followers and you aren’t going to appear on Love Island any time soon, it’s unlikely that you’ll be verified.

However, if you put in the work and build up your brand enough to be Instagram famous, you’re in with a chance. Basically, you need to look like the kind of brand that others will be rushing to impersonate. 

Don’t even think about trying to get verified using false or misleading information. You’ll be found out and that elusive blue tick will be even further out of reach. 

Want to know what your chances of Instagram verification are? Try Influencer Marketing’s fun tool. 

man with colourful smoke bomb

Do you need 1,000 followers to get verified on Instagram?

There’s no official figure on the number of followers you need to get verified on Instagram, but one study cited by Shopify showed that verified accounts tend to have more than 1,000 followers.

Can you get Instagram verified with fake followers?

It’s highly unlikely that you’ll be verified on Instagram if you have fake followers. Influencer Marketing Hub explains that Instagram will probably suss you out, and it will make your account look off because you will have very little engagement. 

Losing your verification badge

The only thing worse than being refused verification, is getting it and then having it taken away. This can happen. Instagram reserves the right to withdraw the blue tick and will do so if you commit any of the following social media crimes:

  • Advertise, transfer or sell your blue tick
  • Use your profile picture, bio or name section to promote other services
  • Try to verify your account through a third party

Show authenticity without a blue tick

It’s not the end of the world if you don’t get a blue tick as you can show authenticity in other ways. Shopify suggests linking your Instagram account to your website, Facebook, YouTube etc. You could also try adding more video content of you and your team behind the scenes. Opening the door to your brand and showing people what it’s really about is a good way to inspire trust. 

To increase your reach, check out our tips on how to amplify your content. If you’re serious about building up your social profile, get started with Vamp to turbo charge your business/brand on social media. Our pricing is transparent and there’s a plan to suit all budgets. 

The Everything Guide to Instagram for Marketers


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