Great marketing should be available to every brand, big or small, and every great creator should be rewarded for their creativity. But it hasn’t always been the case.
The path was messy, expensive and required hard work without the promise of results. Simple had been forgotten and complicated was just accepted.
Founded in 2015 by Aaron Brooks and Ben McGrath, Vamp connects brands with influential creators to make collaboration simple.
Since then, we’ve built an end-to-end creator marketing platform, grown to a global network of 45,000+ creators, achieved accredited partner status with Instagram, Meta, TikTok and YouTube, and worked with some amazing brands like Adobe, Converse, Diageo, Estée Lauder, and Samsung to name a few. We’ve scaled to four offices globally and are proud to be recognized by Deloitte as one of the fastest-growing tech companies in Asia Pacific.
Aaron Brooks and Ben McGrath co-founded Vamp as a way to connect brands to talented content creators. Out of their Sydney HQ, Vamp began building their invite-only community of influencers, focusing on delivering high-quality branded content.
Remaining true to taking a pro-influencer approach, Vamp’s app is launched. It’s designed to streamline the collaboration process between brands and creators. From delivering opportunities to applying for briefs, uploading content and invoicing, the app manages campaigns from end to end.
Vamp continues its global expansion, reaching Indonesia to work with brands such as Nivea, Rexona and HSBC. Japan follows, winning clients such as Disney, Estée Lauder, and Starbucks.
Gillian Findlay is appointed as Vamp’s CEO.
Vamp’s campaign with Adobe wins ‘Best Influence Campaign’ at the Online Influence Awards and ‘Best Influencer Marketing Campaign’ at the Ewards for delivering 7x lower CPD than the industry average.
Vamp becomes an official YouTube Creative Partner in partnership with Google.
Vamp’s campaign for West Elm wins Facebook’s APAC Partner Innovation Challenge for achieving 43x ROAS.
Vamp closes a Series A funding round by raising $8.5M. Vamp announces the launch of their self-serve platform, accelerating its transition into a technology marketing company.
Vamp becomes an Official Creative Marketing Partner of TikTok.
The Vamp platform makes it in the 2021 AFR BOSS Most Innovative Companies list.
Vamp wins Best Influencer Marketing Platform in the Technology category at the AiMCO Awards.
Vamp was recognised by AiMCO and their panel of industry-expert judges as a game-changing solution for brands, agencies, and influencers through the use of technology innovation. The platform was awarded for enabling benchmark-beating influencer campaigns and taking a data-driven approach to delivering positive outcomes for clients.
Vamp secures back-to-back victories as the Best Influencer Marketing Platform in the Technology category at the AiMCO Awards.
This underscores Vamp’s unrelenting commitment to excellence and innovation in the influencer marketing space. Once again, Vamp’s cutting-edge platform has stood out, impressing both industry experts and the discerning judges at AiMCO.
Our mission is to make collaboration simple by enabling brands to grow their business, and by empowering creators to build a successful personal brand.
Feeling inspired?
See how you can make a contribution.
