We had an idea

Great marketing should be available to every brand, big or small, and every great creator should be rewarded for their creativity. But it hasn’t always been the case.

The path was messy, expensive and required hard work without the promise of results. Simple had been forgotten and complicated was just accepted.

Time to re-Vamp

Founded in 2015 by Aaron Brooks and Ben McGrath, Vamp connects brands with influential creators to make collaboration simple.

Since then, we’ve built an end-to-end creator marketing platform, grown to a global network of 45,000+ creators, achieved accredited partner status with Instagram, Meta, TikTok and YouTube, and worked with some amazing brands like Adobe, Converse, Diageo, Estée Lauder, and Samsung to name a few. We’ve scaled to eight offices globally and are proud to be recognized by Deloitte as one of the fastest-growing tech companies in Asia Pacific.

Founded

2015

Funding

$10M+

Vampers

80

Global offices

8

Our story

2015

Aaron Brooks and Ben McGrath co-founded Vamp as a way to connect brands to talented content creators. Out of their Sydney HQ, Vamp began building their invite-only community of influencers, focussing on delivering high-quality branded content.

2016

Remaining true to taking a pro-influencer approach, Vamp’s app is launched. It’s designed to streamline the collaboration process between brands and creators. From delivering opportunities to applying for briefs, uploading content and invoicing, the app manages campaigns from end to end.
Todd Sampson joins Vamp’s board as non-executive chairman.

2017

Following success in Australia, Vamp makes its first international expansion move into Asia. A Dubai office follows and Vamp becomes the first influencer marketing platform in the UAE to offer media licenses to creators. By the end of 2017, Vamp lands in the UK with its first European office.

2018

Vamp becomes a Facebook and Instagram Marketing Partner. This is in recognition of Vamp’s innovation capabilities in technology and marketing services.

Vamp’s platform is recognised for its technological innovation by being named the fourth fastest growing tech company in Australia by Deloitte.

2019

Vamp continues its global expansion, reaching Indonesia to work with brands such as Nivea, Rexona and HSBC. Japan follows, winning clients such as Disney, Estée Lauder, and Starbucks.
Gillian Findlay is appointed as Vamp’s CEO.
Vamp’s campaign with Adobe wins ‘Best Influence Campaign’ at the Online Influence Awards and ‘Best Influencer Marketing Campaign’ at the Ewards for delivering 7x lower CPD than the industry average.
Vamp becomes an official YouTube Creative Partner in partnership with Google.

2020

Vamp’s campaign for West Elm wins Facebook’s APAC Partner Innovation Challenge for achieving 43x ROAS.
Vamp closes a Series A funding round by raising $8.5M. Vamp announces the launch of their self-serve platform, accelerating its transition into a technology marketing company.
Vamp becomes an Official Creative Marketing Partner of TikTok.

2021

Vamp is named one of the most Innovative Tech Companies in Australia by the AFR.

Vamp wins Best Influencer Marketing Platform in the Technology category at the AiMCO Awards.

Vamp was recognised by AiMCO and their panel of industry-expert judges as a game-changing solution for brands, agencies, and influencers through the use of technology innovation. The platform was awarded for enabling benchmark-beating influencer campaigns and taking a data-driven approach to delivering positive outcomes for clients.

Join the future​

Ready to make your mark?

Our mission is to make collaboration simple by enabling brands to grow their business, and by empowering creators to build a successful personal brand.

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