We had an idea.

Great marketing should be available to every brand, big or small, and every great creator should be rewarded for their creativity. But it hasn’t always been the case.

The path was messy, expensive and required hard work without the promise of results. Simple had been forgotten and complicated was just accepted.

Messy desktop

Time to re-Vamp​.

Founded in 2015 by Aaron Brooks and Ben McGrath, Vamp connects brands with influential creators to make collaboration simple.

Since then, we’ve built an end-to-end creator marketing platform, grown to a global network of 45,000+ creators, achieved accredited partner status with Instagram, Meta, TikTok and YouTube, and worked with some amazing brands like Adobe, Converse, Diageo, Estée Lauder, and Samsung to name a few. We’ve scaled to eight offices globally and are proud to be recognized by Deloitte as one of the fastest-growing tech companies in Asia Pacific.

Vamp platform live campaign






Global Offices


Our story


Aaron Brooks and Ben McGrath co-founded Vamp as a way to connect brands to talented content creators. Out of their Sydney HQ, Vamp began building their invite-only community of influencers, focussing on delivering high-quality branded content.


Remaining true to taking a pro-influencer approach, Vamp’s app is launched. It’s designed to streamline the collaboration process between brands and creators. From delivering opportunities to applying for briefs, uploading content and invoicing, the app manages campaigns from end to end.

Todd Sampson joins Vamp’s board as non-executive chairman.


Following success in Australia, Vamp makes its first international expansion move into Asia. A Dubai office follows and Vamp becomes the first influencer marketing platform in the UAE to offer media licenses to creators. By the end of 2017, Vamp lands in the UK with its first European office.


Vamp becomes a Facebook and Instagram Marketing Partner. This is in recognition of Vamp’s innovation capabilities in technology and marketing services.
Vamp’s platform is recognised for its technological innovation by being named the fourth fastest growing tech company in Australia by Deloitte.


Vamp continues its global expansion, reaching Indonesia to work with brands such as Nivea, Rexona and HSBC. Japan follows, winning clients such as Disney, Estée Lauder, and Starbucks.

Gillian Findlay is appointed as Vamp’s CEO.

Vamp’s campaign with Adobe wins ‘Best Influence Campaign’ at the Online Influence Awards and ‘Best Influencer Marketing Campaign’ at the Ewards for delivering 7x lower CPD than the industry average.

Vamp becomes an official YouTube Creative Partner in partnership with Google.


Vamp’s campaign for West Elm wins Facebook’s APAC Partner Innovation Challenge for achieving 43x ROAS.

Vamp closes a Series A funding round by raising $8.5M. Vamp announces the launch of their self-serve platform, accelerating its transition into a technology marketing company.

Vamp becomes an Official Creative Marketing Partner of TikTok.


Vamp becomes an Official Creative Marketing Partner of TikTok.

Vamp wins Best Influencer Marketing Platform in the Technology category at the AiMCO Awards.

Vamp was recognised by AiMCO and their panel of industry-expert judges as a game-changing solution for brands, agencies, and influencers through the use of technology innovation. The platform was awarded for enabling benchmark-beating influencer campaigns and taking a data-driven approach to delivering positive outcomes for clients.


Vamp wins amico award. Best influencer marketing tech 2022.

Vamp secures back-to-back victories as the Best Influencer Marketing Platform in the Technology category at the AiMCO Awards.

This underscores Vamp’s unrelenting commitment to excellence and innovation in the influencer marketing space. Once again, Vamp’s cutting-edge platform has stood out, impressing both industry experts and the discerning judges at AiMCO.

Join the future​.

Ready to make your mark?

Our mission is to make collaboration simple by enabling brands to grow their business, and by empowering creators to build a successful personal brand.

Feeling inspired?
See how you can make a contribution.

Download the free Vamp guide and learn how your brand can succeed on the original influencer marketing platform, Instagram.

Download this free Vamp guide and learn how to succeed on the world’s most viral platform.