Read, know, grow

The latest social media news and how-tos for creators and marketers

The Everything Guide to TikTok for Marketers

Maddison Johnston August 31, 2022

Saudi Arabian food retailer Tamimi Markets partners with Vamp to achieve 3.5M+ reach

Maddison Johnston July 13, 2022

How engaging video content achieved benchmark-beating results for Johnnie Walker Malaysia

Maddison Johnston June 9, 2022

The impact of social media and content creators on the entertainment industry

Maddison Johnston May 13, 2022

How Vamp drove benchmark-beating engagement for Nude by Nature

Maddison Johnston April 11, 2022

Download Vamp’s free Pet Industry Deep Dive report

Maddison Johnston February 10, 2022

Download Vamp’s free ‘Influencer marketing on TikTok’ guide

Maddison Johnston January 21, 2022

Webinar: How to build a brief with room for creativity and authenticity

Aaron Brooks November 24, 2021

Webinar: A guide to TikTok Social Commerce in 2022

Aaron Brooks November 19, 2021

Download Vamp’s free 2022 content calendar

Maddison Johnston November 18, 2021

How Ted Baker drove over 3M Instagram impressions

Maddison Johnston November 16, 2021

How to appeal to ‘revenge shoppers’ and drive social success this Christmas

Maddison Johnston November 5, 2021

Download Vamps free Christmas Dive report

Download Vamp’s free Christmas Deep Dive report

Aaron Brooks October 25, 2021

How beauty brands are going viral on TikTok – and driving mass sales

Maddison Johnston October 13, 2021

How OPPO captured our wanderlust, drove mass awareness and website traffic

Maddison Johnston October 12, 2021

Download Vamp’s free Deep Dive report on food and drink trends

Aaron Brooks August 25, 2021

How Adobe used TikTok ads to achieve wide reach and low-cost clicks

Lauren Thomas August 16, 2021

Case study: What BIG W learnt in their first TikTok campaign

Lauren Thomas July 22, 2021

Privacy Overview

This website uses cookies to improve your experience while you navigate through the website. Out of these cookies, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may have an effect on your browsing experience.

Necessary

Always Enabled

Necessary cookies are absolutely essential for the website to function properly. These cookies ensure basic functionalities and security features of the website, anonymously.

Cookie	Duration	Description
__hssrc	session	This cookie is set by Hubspot whenever it changes the session cookie. The __hssrc cookie set to 1 indicates that the user has restarted the browser, and if the cookie does not exist, it is assumed to be a new session.
_abck	1 year	This cookie is used to detect and defend when a client attempt to replay a cookie.This cookie manages the interaction with online bots and takes the appropriate actions.
bm_sz	4 hours	This cookie is set by the provider Akamai Bot Manager. This cookie is used to manage the interaction with the online bots. It also helps in fraud preventions
cookielawinfo-checkbox-advertisement	1 year	Set by the GDPR Cookie Consent plugin, this cookie is used to record the user consent for the cookies in the "Advertisement" category .
cookielawinfo-checkbox-analytics	11 months	This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Analytics".
cookielawinfo-checkbox-functional	11 months	The cookie is set by GDPR cookie consent to record the user consent for the cookies in the category "Functional".
cookielawinfo-checkbox-necessary	11 months	This cookie is set by GDPR Cookie Consent plugin. The cookies is used to store the user consent for the cookies in the category "Necessary".
cookielawinfo-checkbox-others	11 months	This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Other.
cookielawinfo-checkbox-performance	11 months	This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Performance".
csrftoken	past	This cookie is associated with Django web development platform for python. Used to help protect the website against Cross-Site Request Forgery attacks
elementor	never	This cookie is used by the website's WordPress theme. It allows the website owner to implement or change the website's content in real-time.
viewed_cookie_policy	11 months	The cookie is set by the GDPR Cookie Consent plugin and is used to store whether or not user has consented to the use of cookies. It does not store any personal data.

Functional

Functional cookies help to perform certain functionalities like sharing the content of the website on social media platforms, collect feedbacks, and other third-party features.

Cookie	Duration	Description
__cf_bm	30 minutes	This cookie, set by Cloudflare, is used to support Cloudflare Bot Management.
__hssc	30 minutes	HubSpot sets this cookie to keep track of sessions and to determine if HubSpot should increment the session number and timestamps in the __hstc cookie.

Performance

Analytics

Analytical cookies are used to understand how visitors interact with the website. These cookies help provide information on metrics the number of visitors, bounce rate, traffic source, etc.

Cookie	Duration	Description
__hstc	5 months 27 days	This is the main cookie set by Hubspot, for tracking visitors. It contains the domain, initial timestamp (first visit), last timestamp (last visit), current timestamp (this visit), and session number (increments for each subsequent session).
_ga	2 years	The _ga cookie, installed by Google Analytics, calculates visitor, session and campaign data and also keeps track of site usage for the site's analytics report. The cookie stores information anonymously and assigns a randomly generated number to recognize unique visitors.
_ga_56JWQ0019V	2 years	This cookie is installed by Google Analytics.
CONSENT	2 years	YouTube sets this cookie via embedded youtube-videos and registers anonymous statistical data.
hubspotutk	5 months 27 days	HubSpot sets this cookie to keep track of the visitors to the website. This cookie is passed to HubSpot on form submission and used when deduplicating contacts.

Advertisement cookies are used to provide visitors with relevant ads and marketing campaigns. These cookies track visitors across websites and collect information to provide customized ads.

Cookie	Duration	Description
_fbp	3 months	This cookie is set by Facebook to display advertisements when either on Facebook or on a digital platform powered by Facebook advertising, after visiting the website.
_pin_unauth	1 year	This cookie is placed by Pinterest Tag when the user cannot be matched. It contains a unique UUID to group actions across pages.
fr	3 months	Facebook sets this cookie to show relevant advertisements to users by tracking user behaviour across the web, on sites that have Facebook pixel or Facebook social plugin.
MONITOR_WEB_ID	3 months	The cookie is used by: TikTok The functionality is: to store if the user has seen embedded content. The purpose is: Marketing/Tracking
VISITOR_INFO1_LIVE	5 months 27 days	A cookie set by YouTube to measure bandwidth that determines whether the user gets the new or old player interface.
YSC	session	YSC cookie is set by Youtube and is used to track the views of embedded videos on Youtube pages.
yt-remote-connected-devices	never	YouTube sets this cookie to store the video preferences of the user using embedded YouTube video.
yt-remote-device-id	never	YouTube sets this cookie to store the video preferences of the user using embedded YouTube video.
yt.innertube::nextId	never	This cookie, set by YouTube, registers a unique ID to store data on what videos from YouTube the user has seen.
yt.innertube::requests	never	This cookie, set by YouTube, registers a unique ID to store data on what videos from YouTube the user has seen.

Others