6 ways to create inspiring and unforgettable content

6 ways to create inspiring and unforgettable content
illustration of woman in desert

Maybe you’re an artist. Perhaps you’re a mommy blogger. Maybe you own a business, or you’re just really passionate about Scottish marmalade and you want to share that love with the world. Good on you. No matter who you are, I’m about to share some principles with you that can help you create content that resonates with and inspires people.


Who am I?

My name is Lumi and I am a digital artist. I share luminous dreamscapes with people all over the world coupled with thoughts about life, philosophy, science, and technology. If it’s cutting edge and exciting, I’m probably googling it right now.

Now let us dispense with the pleasantries, let’s get to those principles I promised you.


Be different.

In order for anything to elicit a powerful response in someone, it has to be different in some way than what someone has already seen. Think about a funny joke you’ve heard. Now imagine you’ve heard that joke 175 times. Is it still funny? Probably not. That’s what the social media landscape is like. I think the goal of creators when trying to make a big impact should be to show someone something they’ve never seen before. Striking a balance between familiarity and the unknown is something all great creators do. Creativity, is, after all, seeing things differently than most. Be the colour in an otherwise black and white world.

Make something good, and then make it great.

When I’m creating a piece, what’s going through my mind is that I want to create something that is solid. Once I reach the final stages, this is where the most important part comes in. Pushing it over the edge. This can be done in any number of ways, but the point is that you should always be looking for ways to add that x-factor, that extra something that is gonna make your content really stand out. What it is is different for every niche, but if you’re educated about it when you figure it out you’ll know.


Have personality.

Whether you’re an artist, business, influencer, or just someone who wants to make content, personality and tone are key. Everyone’s temperament is different and we all have different strengths, so what you want to do is find your own vibe, and then play to the best of that. I may be in my twenties but I’ve had my fair share of struggles and I have overcome them all. The wisdom I gained from my experiences are what help shape my content, and that is the voice I embody. People want to know there’s a person on the other end of your content. Whether you are silly, solemn, fun, tongue-in-cheek, sassy, whatever, maintain a sense of consistency and continuity to your feed.

Why you need to have a photography style (and how to find it) >

Frame things positively.

One thing I didn’t learn until a few years ago is that all you have to do to be inspiring is to speak passionately about something you love. This gets other people fired up and sets their souls on fire! Expressing yourself with vigour is a form of positivity, and that has the power to change people’s lives. When I write a caption, I try to acknowledge a common challenge, but then frame the challenge in a way that is not only accessible to people, but that allows them to frame their life situation in a positive light where they feel empowered to overcome it. People need reassurance and encouragement. There is rarely content that can be more powerful than someone who addresses your problems and then tells you how overcome your struggles.

<blockquote class=”instagram-media” data-instgrm-captioned data-instgrm-permalink=”https://www.instagram.com/p/BdnKm_Ah7wf/?utm_source=ig_embed&amp;utm_medium=loading” data-instgrm-version=”12″ style=” background:#FFF; border:0; border-radius:3px; box-shadow:0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width:540px; min-width:326px; padding:0; width:99.375%; width:-webkit-calc(100% – 2px); width:calc(100% – 2px);”><div style=”padding:16px;”> <a href=”https://www.instagram.com/p/BdnKm_Ah7wf/?utm_source=ig_embed&amp;utm_medium=loading” style=” background:#FFFFFF; line-height:0; padding:0 0; text-align:center; text-decoration:none; width:100%;” target=”_blank”> <div style=” display: flex; flex-direction: row; align-items: center;”> <div style=”background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;”></div> <div style=”display: flex; flex-direction: column; flex-grow: 1; justify-content: center;”> <div style=” background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;”></div> <div style=” background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;”></div></div></div><div style=”padding: 19% 0;”></div><div style=”display:block; height:50px; margin:0 auto 12px; width:50px;”><svg width=”50px” height=”50px” viewBox=”0 0 60 60″ version=”1.1″ xmlns=”https://www.w3.org/2000/svg” xmlns:xlink=”https://www.w3.org/1999/xlink”><g stroke=”none” stroke-width=”1″ fill=”none” fill-rule=”evenodd”><g transform=”translate(-511.000000, -20.000000)” fill=”#000000″><g><path d=”M556.869,30.41 C554.814,30.41 553.148,32.076 553.148,34.131 C553.148,36.186 554.814,37.852 556.869,37.852 C558.924,37.852 560.59,36.186 560.59,34.131 C560.59,32.076 558.924,30.41 556.869,30.41 M541,60.657 C535.114,60.657 530.342,55.887 530.342,50 C530.342,44.114 535.114,39.342 541,39.342 C546.887,39.342 551.658,44.114 551.658,50 C551.658,55.887 546.887,60.657 541,60.657 M541,33.886 C532.1,33.886 524.886,41.1 524.886,50 C524.886,58.899 532.1,66.113 541,66.113 C549.9,66.113 557.115,58.899 557.115,50 C557.115,41.1 549.9,33.886 541,33.886 M565.378,62.101 C565.244,65.022 564.756,66.606 564.346,67.663 C563.803,69.06 563.154,70.057 562.106,71.106 C561.058,72.155 560.06,72.803 558.662,73.347 C557.607,73.757 556.021,74.244 553.102,74.378 C549.944,74.521 548.997,74.552 541,74.552 C533.003,74.552 532.056,74.521 528.898,74.378 C525.979,74.244 524.393,73.757 523.338,73.347 C521.94,72.803 520.942,72.155 519.894,71.106 C518.846,70.057 518.197,69.06 517.654,67.663 C517.244,66.606 516.755,65.022 516.623,62.101 C516.479,58.943 516.448,57.996 516.448,50 C516.448,42.003 516.479,41.056 516.623,37.899 C516.755,34.978 517.244,33.391 517.654,32.338 C518.197,30.938 518.846,29.942 519.894,28.894 C520.942,27.846 521.94,27.196 523.338,26.654 C524.393,26.244 525.979,25.756 528.898,25.623 C532.057,25.479 533.004,25.448 541,25.448 C548.997,25.448 549.943,25.479 553.102,25.623 C556.021,25.756 557.607,26.244 558.662,26.654 C560.06,27.196 561.058,27.846 562.106,28.894 C563.154,29.942 563.803,30.938 564.346,32.338 C564.756,33.391 565.244,34.978 565.378,37.899 C565.522,41.056 565.552,42.003 565.552,50 C565.552,57.996 565.522,58.943 565.378,62.101 M570.82,37.631 C570.674,34.438 570.167,32.258 569.425,30.349 C568.659,28.377 567.633,26.702 565.965,25.035 C564.297,23.368 562.623,22.342 560.652,21.575 C558.743,20.834 556.562,20.326 553.369,20.18 C550.169,20.033 549.148,20 541,20 C532.853,20 531.831,20.033 528.631,20.18 C525.438,20.326 523.257,20.834 521.349,21.575 C519.376,22.342 517.703,23.368 516.035,25.035 C514.368,26.702 513.342,28.377 512.574,30.349 C511.834,32.258 511.326,34.438 511.181,37.631 C511.035,40.831 511,41.851 511,50 C511,58.147 511.035,59.17 511.181,62.369 C511.326,65.562 511.834,67.743 512.574,69.651 C513.342,71.625 514.368,73.296 516.035,74.965 C517.703,76.634 519.376,77.658 521.349,78.425 C523.257,79.167 525.438,79.673 528.631,79.82 C531.831,79.965 532.853,80.001 541,80.001 C549.148,80.001 550.169,79.965 553.369,79.82 C556.562,79.673 558.743,79.167 560.652,78.425 C562.623,77.658 564.297,76.634 565.965,74.965 C567.633,73.296 568.659,71.625 569.425,69.651 C570.167,67.743 570.674,65.562 570.82,62.369 C570.966,59.17 571,58.147 571,50 C571,41.851 570.966,40.831 570.82,37.631″></path></g></g></g></svg></div><div style=”padding-top: 8px;”> <div style=” color:#3897f0; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:550; line-height:18px;”> View this post on Instagram</div></div><div style=”padding: 12.5% 0;”></div> <div style=”display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;”><div> <div style=”background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);”></div> <div style=”background-color: #F4F4F4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;”></div> <div style=”background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);”></div></div><div style=”margin-left: 8px;”> <div style=” background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;”></div> <div style=” width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg)”></div></div><div style=”margin-left: auto;”> <div style=” width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);”></div> <div style=” background-color: #F4F4F4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);”></div> <div style=” width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);”></div></div></div></a> <p style=” margin:8px 0 0 0; padding:0 4px;”> <a href=”https://www.instagram.com/p/BdnKm_Ah7wf/?utm_source=ig_embed&amp;utm_medium=loading” style=” color:#000; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px; text-decoration:none; word-wrap:break-word;” target=”_blank”>Hope is the thing with feathers, the thing that sends you above and the clouds. Hope is lightheartedness, and something no one can live without. As you trace the sky in hand, as you feel so lifted up; hope is there beside you dear, it knows you are enough. 🌲 ⛅️ #photoshop #photography #moodygrams #spacewheel #awesome_surreal #culturacolectiva #sunset #artfido @society6 #society6 #hope #intotheam #ps_dreams #ig_artistry #quietthechaos #huffpostarts #creativecloud #adobestock #md_community #thecreatorsclass #exploretocreate #proartists #theimaged #visualambassadors #alphahype #artofvisuals #ourmoodydays #sky #awesomepix #way2ill #createcommune</a></p> <p style=” color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; line-height:17px; margin-bottom:0; margin-top:8px; overflow:hidden; padding:8px 0 7px; text-align:center; text-overflow:ellipsis; white-space:nowrap;”>A post shared by <a href=”https://www.instagram.com/thinklumi/?utm_source=ig_embed&amp;utm_medium=loading” style=” color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px;” target=”_blank”> Lumi ✨ LA Artist</a> (@thinklumi) on <time style=” font-family:Arial,sans-serif; font-size:14px; line-height:17px;” datetime=”2018-01-06T14:49:46+00:00″>Jan 6, 2018 at 6:49am PST</time></p></div></blockquote> <script async src=”//www.instagram.com/embed.js”></script>

Make people care.

This might be the most important thing to consider when you’re making content. Why should someone care? I often wondered about this in my earlier days, it’s something we all struggle with initially until you learn a little about psychology.

  • Make it about them. There’s nothing more interesting to someone than themselves, and so if you can craft your content in such a way that it resonates with everyone, you’ve just hit the bullseye boi.
  • Make content that when someone engages with it that action reinforces positive beliefs about themselves. People love sharing photos of dogs that are up for adoption because it not only makes them look good, but it makes the person sharing feel as if they’re doing something good.
  • Make content about something people already care about. A lot of brands do this by insinuating themselves into current events. Want to relate with gamers? Make a reference to that new game that everyone in the gaming community has been waiting for for years. People like knowing you think about the same things as them.
  • Comment about issues that everyone deals with, not just the people inside your niche. Wider exposure comes from wider appeal.
  • Avoid taking a stance on politics and other polarising topics. Although this can win you a few points with a few people in the short run, taking a political stance can create an overwhelming amount of hostility towards your brand. Maybe in the future things won’t be so charged, but it’s wise to not drive people away before you’ve even gotten the chance to say something good.


Don’t do what everyone else is doing, and if you do, come at it from an angle that is fresh and evokes a positive emotional response in your audience. Remember that if you want to be remembered you not only have to be good, you’ve got to be different. When you think you’ve got a piece a content in a good place, take a step back, get a glass of water, and then after a few minutes come back and figure out how you’re take this piece from good to great. Remember we’re all humans here, and even though there are dogs on Instagram they’re not the ones viewing your content. Be human, and frame things positively whenever possible. And most of all, don’t forget to make people care.



Lumi is a digital artist who shares luminous dreamscapes with people all over the world coupled with his thoughts about life, philosophy, science and technology. You can follow @thinklumi on Instagram or enquire about his work via his website https://lumi.la/.

Download the free Vamp guide and learn how your brand can succeed on the original influencer marketing platform, Instagram.

Download this free Vamp guide and learn how to succeed on the world’s most viral platform.