Interview: How @lucianaterroni creates content in Dubai

Discover her tips for budding creators and favourite places to shoot in Dubai
Interview: How @lucianaterroni creates content in Dubai

Vamp influencer @lucianaterroni shares her tips for budding content creators and favourite shoot locations in Dubai.


How long have you been collaborating with brands on social media content?


I have been collaborating with brands for over two years. I will never forget my first collaboration; it was with a sustainable hotel in Siem Reap, Cambodia. I still remember how excited and nervous I was.

When collaborating, I choose brands I have loved and admired for some time. That way I am able to stay true to my audience and myself.


What do you like most about being a content creator?


I like the feeling of always learning something new, discovering a side of me that I was not so aware of. I also love the opportunity to meet like-minded people from all over the world.


What do you like least about being a content creator?


The pressure that comes with your content’s performance, likes and followers have become the new norm of ‘approval’. Because of this I would sometimes create content that I know would perform well rather than choosing something that I like.

How @lucianaterroni creates content in Dubai

What advice would you give to a content creator trying to make money from their social feeds?


Invest time in learning how to take better photos, as well as editing them. Practice so that when you finally get a paying job you are comfortable with providing the necessary content in time. Make a list of your favourite brands and reach out to them with your ideas of how you can create content for them. Your favourite brands are most likely already on social media eager to find new content, catch their attention and don’t be shy to interact with them.


How important do you think follower counts are?


I used to think it was very important and I have missed some opportunities because of my audience size. But it’s not everything. I think great content and very professional way will also work in your favour.


Where are your favourite places to shoot?


In Dubai I love shooting in the historical neighbourhood called Al Fahidi, it is my favourite part of town! I also love Downtown, Madinat Jumeirah, Souk Al Bahar and the desert. All of them have something special that can only be found in this part of the world.

How @lucianaterroni creates content in Dubai

Name an app you could not live without.


Pinterest for sure! I love searching for inspiration there for pretty much everything in my life.


What work are you most proud of?


The Huawei P30pro launch campaign I recently worked on made me really proud.

Working with such an innovative and industry-leading company really inspired my husband and I to push our limits. We decided to create a couple of short videos and were so excited when Huawei Middle East shared one of them.


How has your experience been working with Vamp?


I love working with Vamp for so many reasons. The team are so professional and are amazing at connecting the right brand with the right creator. They are always available when you need them and there to support you.

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