How to win the social commerce race in the Middle East, by Vamp’s Karl Mapstone – Campaign Middle East

Vamps Karl Mapstone

While it’s true that the Middle East was slow to adopt e-commerce, preferring to shop in stores than online, the pandemic has accelerated its adoption. Following various lockdowns, shoppers in the Middle East have come round to the convenience of e-commerce, while platforms have improved their usability and fulfilment.

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