Crossing the chasm – by Vamp’s Karl Mapstone – Campaign Middle East

Vamps Karl Mapstone

Looking at the evolution of marketing, Philip Kotler describes Marketing 4.0 as the next stage of the digital technology boom. He talks about consumers having unprecedented access to information and growing up engaged with brands across social and the web. These consumers are demanding more authentic brand connections.

Download the free Vamp guide and learn how your brand can succeed on the original influencer marketing platform, Instagram.

Download this free Vamp guide and learn how to succeed on the world’s most viral platform.