On demand webinar: How to lead a company through lockdown

Vamp's CEO and the founder of The Lab 17 explain what this challenging time has taught them

Leading a startup is challenging enough – but what’s it like to lead a startup through a global pandemic?


To find out, Vamp’s Head of Content Lauren Thomas asked Co-Founder of The Lab 17 Nick Ingall and Vamp’s CEO Gill Findlay what they’ve learned, what’s surprised them the most – and what advice they can offer to other leaders.

“The difference between being a ‘wartime’ or a ‘peacetime’ CEO is back in the spotlight. The idea that as a leader when things are going well, you’re focusing on expansion and reinforcing the company’s strengths. But in times of ‘war’ when the company is threatened, a new set of skills and actions are needed. I think actually, being the CEO, or any leader in a startup is like being a war time CEO – all of the time!”  Gill Findlay, Vamp’s CEO .

“We’re going back to basics. Fundamental business principles are quite simple. Solve a validated problem, help your customer see value in your solution, if that is the case they’ll have no issue paying for it.  We have a tendency to over complicate things sometimes. This pandemic is highlighting those integral things that really matter as a leader. It is really hard to fake leadership when you’re under pressure.”  Nick Ingall, Co-Founder of The Lab 17.

Watch the webinar below.

In the webinar, Gill mentions the Sequoia Capital Medium article, Coronavirus: The Black Swan of 2020, you can read that here. Nick referenced Patagoina and you can read more about their leadership and values here.

If you missed any of our previous webinars, you can catch up on the blog:

  • Social media marketing. Caitlin O’Malley Associate Director of Social Content at Spark Foundry and Gemma Shuttleworth, Director, Client Partnerships at Vamp.
  • Influencers. Cheryl Law @lawstore, Digital Creator and Alice Dirks, Project Lead at Vamp.
  • People and Culture. Dominic Price, Work Futurist at Atlassian and Bianca Villareal, Employee Experience Manager at Vamp.


Download the free Vamp guide and learn how your brand can succeed on the original influencer marketing platform, Instagram.

Download this free Vamp guide and learn how to succeed on the world’s most viral platform.