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Raising awareness of the new Wearlight Denim range for GAP

The objectives of this Gap campaign were to raise awareness of their new Wearlight Denim range, drive traffic to their site and extend their reach into Europe with a wider social following.

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Vamp delivered with 54 fashion influencers in UK, France & Italy creating static and video posts plus Stories which showcased the new range. A bank of 229 high-quality assets were created and achieved impressive engagement.

Pieces of Content

229

Influencer Story Views

228K

Influencer Post Reach

5.75M

“Vamp from the get go have been a pleasure to work with. They over delivered on targets for our summer campaign, so much so we have decided to work with them again for Fall. The content they delivered from the influencers was of extremely high quality, and fed authentically into both the influencers feeds and our own, which showed with the high engagement and reach results. Grace and Nic were attentive throughout the campaign ensuring that as much work was lifted off us and the client as possible. Thank you!”

Full Name, Role

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