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Driving Christmas sales during the festive season for Marks & Spencer

Marks & Spencer ME wanted to boost awareness and drive sales of their Christmas homewares, clothing and food items.

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They engaged Vamp creators to highlight the convenience and safety of shopping online and sending gifts via the brands UAE-only microsite – amid COVID-19 concerns.

Vamp then amplified the organic Instagram content into paid media to drive further awareness to more target customers. This boosting strategy drove hundreds of sales, achieving a ROAS 34% higher than the industry benchmark.

Return on Ad Spend

3.5x

Purchases

243

Total Engagements

90.9k

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