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Engaging Huawei customers around the world

Huawei wanted to drive mass awareness, reach and adoption of their new operating system and app store in Europe and Australia. They also wanted to drive traffic to their online community.

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Vamp engaged a mix of influencers across multiple tiers to deliver a high impact influencer campaign. Following the organic phase, Vamp amplified the content through paid media, targeting specific audiences to driving further awareness and consideration. The posts achieved an engagement rate 10x higher than industry benchmark and a CPM 7x cheaper than platform benchmark.

Engagement Rate

12.5%

Link Clicks

429,828

CPM

$0.84

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