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Driving mass awareness on TikTok and Instagram for Benefit Cosmetics

Maddison Johnston
on Beauty, Case Studies, Content Marketing, Influencer marketing, Marketing Strategy, Social Media Advertising, Social Media Marketing
· 16 August 2021

Benefit Cosmetics’ objective was to drive awareness and hype around the launch of their new Brow Microfilling Pen.

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The brand selected 64 Instagram and TikTok beauty creators from Vamp’s creator community. Those influencers created TikTok content and Instagram Stories that encouraged customers to trial the product and participate in the brand’s social challenge. In feed Instagram posts then amplified the reach of the campaign and promoted the product’s benefits.

Impressions

1.4M

Hours of total viewing time

3,500

View rate

10%

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Case study: Achieving 29x ROAS with influencer content for Selfridges

Lauren Thomas April 30, 2020

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Driving mass awareness on TikTok and Instagram for Benefit Cosmetics

///// EDIT ABOVE THIS LINES /////

Impressions

1.4M

Hours of total viewing time

3,500

View rate

10%

///// DO NOT EDIT BELOW THIS LINES /////

Share this post

You might also like

Case study: Achieving 29x ROAS with influencer content for Selfridges

Download the free Vamp guide and learn how your brand can succeed on the original influencer marketing platform, Instagram.

Download this free Vamp guide and learn how to succeed on the world’s most viral platform.

///// DO NOT EDIT BELOW THIS LINES /////

Driving mass awareness on TikTok and Instagram for Benefit Cosmetics

///// EDIT ABOVE THIS LINES /////

Impressions

1.4M

Hours of total viewing time

3,500

View rate

10%

///// DO NOT EDIT BELOW THIS LINES /////

Share this post

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Achieving ‘phenomenal’ return on ad spend for Pottery Barn

Case study: Achieving 29x ROAS with influencer content for Selfridges

Download the free Vamp guide and learn how your brand can succeed on the original influencer marketing platform, Instagram.

Download this free Vamp guide and learn how to succeed on the world’s most viral platform.