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Achieving benchmark-beating ROAS for Selfridges

Maddison Johnston
on Case Studies, Content Marketing, Fashion, Influencer marketing, Marketing Strategy, Retail, Social Media Advertising, Social Media Marketing
· 2 August 2021

Selfridges needed high-quality content to drive mass awareness of their new sustainability initiative and boost sales. Selfridges partnered with six Vamp creators, who created and shared Instagram content over a two week period.

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Vamp then boosted these organic influencer posts to an audience interested in luxury, sustainability, slow fashion and wellness. This drove mass awareness, an engagement rate 3x higher than the platform benchmark and a high volume of sales.

Return on Ad Spend

93x

Organically Reached Customers

77.5k

Boosting Engagement Rate

2.2%

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Case study: Achieving 29x ROAS with influencer content for Selfridges

Lauren Thomas April 30, 2020

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Achieving benchmark-beating ROAS for Selfridges

///// EDIT ABOVE THIS LINES /////

Return on Ad Spend

93x

Organically Reached Customers

77.5k

Boosting Engagement Rate

2.2%

///// DO NOT EDIT BELOW THIS LINES /////

Share this post

You might also like

Case study: Achieving 29x ROAS with influencer content for Selfridges

Download the free Vamp guide and learn how your brand can succeed on the original influencer marketing platform, Instagram.

Download this free Vamp guide and learn how to succeed on the world’s most viral platform.

///// DO NOT EDIT BELOW THIS LINES /////

Achieving benchmark-beating ROAS for Selfridges

///// EDIT ABOVE THIS LINES /////

Return on Ad Spend

93x

Organically Reached Customers

77.5k

Boosting Engagement Rate

2.2%

///// DO NOT EDIT BELOW THIS LINES /////

Share this post

You might also like

Achieving ‘phenomenal’ return on ad spend for Pottery Barn

Case study: Achieving 29x ROAS with influencer content for Selfridges

Download the free Vamp guide and learn how your brand can succeed on the original influencer marketing platform, Instagram.

Download this free Vamp guide and learn how to succeed on the world’s most viral platform.