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Achieving benchmark-beating ROAS for Selfridges

Selfridges needed high-quality content to drive mass awareness of their new sustainability initiative and boost sales. Selfridges partnered with six Vamp creators, who created and shared Instagram content over a two week period.

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Vamp then boosted these organic influencer posts to an audience interested in luxury, sustainability, slow fashion and wellness. This drove mass awareness, an engagement rate 3x higher than the platform benchmark and a high volume of sales.

Return on Ad Spend

93x

Organically Reached Customers

77.5k

Boosting Engagement Rate

2.2%