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Raising breast cancer awareness with Estée Lauder

72 Australian influencers from Vamp’s community were engaged to create content for Estée Lauder Breast Cancer Awareness.

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The posts and Stories drove awareness for the pink ribbon campaign and featured their official merchandise. Talent used emotive captions, sharing their personal experiences and connection to the campaign.

Pieces of on-brand content created

74

People Reached

888,590

Avg. Engagement Rate

3.48%

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