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Driving awareness and trials for Kellogg’s new range

When Kellogg’s launched a new natural-inspired range, they wanted to highlight the importance of plant-based food, promote the range and encourage trial via product samples.

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33 influencers created posts and Stories showcasing the range and spreading the health message. 12 of those influencers were given a sampling link to add to their Instagram bio and Stories swipe-up to drive clicks to the sampling form.

Average Engagement Rate. 160% above the industry benchmark

4.64%

Click-through Rate

2.09%

Samples Fulfilled

1,707

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