After its launch in New Zealand, Boohoo wanted to boost its profile in the region, raise awareness of the brand amongst its target market and drive website traffic.
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Vamp identified ten fashion-focused influencers from its pool of pre-approved talent, who aligned with the brand’s values, were relevant to the geographic region and had followers within Boohoo’s target demographic. They created Instagram posts and Instagram Stories and were given individual discount codes to incentivise followers to purchase specific looks. The ‘swipe up’ function in Stories created a smooth transition to ecommerce and the campaign achieved fantastic results across the board.
“Our campaign with Vamp allowed us to access a range of talent across varying follower counts and influencer profiles in New Zealand. Instagram stories posts pushed a promo message and increase engagement in a new market. Content is incredibly important to us, however sales are just as important. Utilising Instagram stories and unique codes drove these results for us, and allowed us to track performance of the individual talent from a commercial and engagement point of view.”
Madeline George, Country Manager – ANZ Boohoo, Nasty Gal
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