///// DO NOT EDIT BELOW THIS LINES /////

Fun social videos, benchmark-beating engagement for Sour Patch Kids

Vamp and Wavemaker partnered to promote Sour Patch Kids sweets. Vamp engaged a mix of diverse fashion and lifestyle influencers to create Instagram content, which was then boosted to target specific audiences.

///// EDIT ABOVE THIS LINES /////

The authentic content delivered an engagement rate 16.4x higher than industry benchmarks and an excellent cost per engagement rate. The awareness-driven campaign was highly successful, achieving over 1.1million impressions and 82k engagements across organic and paid media. The Instagram posts and Reels were seen over 200k times.

Impressions

1.1M

Cost Per Engagement

$0.05

Boosting Engagement Rate

19.4%

///// DO NOT EDIT BELOW THIS LINES /////

Share this post

You might also like

Download this free Vamp guide and learn how to succeed on the world’s most viral platform.