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Achieving 122% return on investment for Nasty Gal

Ahead of Nasty Gal’s launch in Australia, the brand partnered with Vamp for an influencer campaign to raise awareness and create engagement.

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14 local fashion influencers were chosen to create both Instagram posts and Stories with the new collection.

As well as sharing their experiences of the product and brand, the talent posted a unique promotional code offering their followers 55% off their online purchases, which encouraged sales and allowed Vamp to track individual performance.

Revenue generated from 366 sales, resulting in a 2.2 ROI

40,728

Swipe ups

989

Conversion rate based on sessions generated on site to those converted.

37%

“We worked with Vamp to kick off our first Australian influencer campaign; the team really understood what we were looking for and secured influencers that embodied our brand. The process was really smooth from start to finish, and we saw positive traffic and sales for our first campaign.”
Vicky James, Senior Brand Marketing Manager – Nasty Gal

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