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Creating diverse localised content M.A.C

M.A.C wanted to raise awareness and trials of their Studio Fix Fluid Foundation in Australia. Having created a marketing campaign around diversity, Vamp was tasked with recreating this message with local influencers in a campaign that would resonate with Australian consumers.

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Vamp influencers posted content on Instagram show casing the product and directing their followers online to sign up for a free sample.

Then eight influencers were asked to create video content inline with M.A.C’s global video asset. The authentic content formed a mashup video which was amplified through ads on Facebook for four weeks.

Leads across a four week period

23,000

Conversion rate on the sampling platform

44%

Of posts performed above the beauty industry benchmark

90%

“Vamp have demonstrated true excellence in their ability to create local influencer led content that nails our brief. For this campaign we partnered with them to use this context for a lead generation campaign. They were seamless in their execution of the campaign, producing high quality content, adapting it when required, developing a micro-site to support the program and showing agility in their ability to re-target leads.”

Jessica Travers, Consumer Engagement Manager – M.A.C Cosmetics

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