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Driving new Bobbi Brown customers in store

When Bobbi Brown wanted to raise awareness of their new product, Primer Plus Mattifier, capture customer data and boost overall sales, they turned to Vamp.

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23 beauty influencers created authentic social content featuring the product, Bobbi Brown Primer Plus Mattifier, on their feeds.

Each influencer posted a unique link, driving their followers to a Vamp-built form where they filled out their details to receive a free sample. Customers were encouraged in store, providing the opportunity to up-sell and build customer relationships. Finally, a selection of high performing pieces of content were amplified in digital ads.

Influencer-lead submissions to the platform

1,321

Customers who redeemed the sample offer were new to brand

73%

Customers converted to purchase

20%

“Trialling an influencer based sampling campaign was ideal for the launch of a new skincare product where we needed to increase awareness amongst millennials and drive traffic to our retail partners. We achieved this through Vamp’s great content that delivered well beyond our targeted impressions and encouraged customers to engage with our sampling campaign. We saw strong results against our key campaign metrics of email sign-ups, store visits and new customer acquisition. Vamp were excellent campaign partners and we really enjoyed working with their team.”
Danielle Lill, Customer Engagement Manager – Bobbi Brown

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