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Driving awareness and low-cost link clicks for Microsoft

Microsoft engaged six influencers to create awareness for their devices as the perfect tools for tech savvy professionals who work on the go. Content showcased how the influencers use the devices day to day.

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In support of this influencer activity, Vamp developed a boosting strategy to amplify awareness of the campaign amongst key audiences. This drove high engagement and website traffic, maximising purchase intent.

Cost Per Link Click

$0.96

Link Clicks

5,773

Total Impressions

1.1M

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