///// DO NOT EDIT BELOW THIS LINES /////

Celebrating the IKEA BILLY bookcase and driving competition entries

To celebrate the 40th anniversary of the iconic BILLY bookcase, IKEA wanted to partner with influencers in UAE who could style it in innovative ways.

///// EDIT ABOVE THIS LINES /////

Eight Vamp influencers gave the bookcase their own stylish spin with paint and accessories. With their Instagram posts they were able to present the BILLY as a modern household staple, which could be used as more than just a bookcase. They also encouraged followers to style BILLY in their own creative way and share it on Instagram to enter an IKEA competition.

Pieces of beautiful content

53

Avg. Engagement Rate

2.9%

Story Views

24,364

///// DO NOT EDIT BELOW THIS LINES /////

Share this post

You might also like