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TikTok partners with Vamp to drive downloads

Maddison Johnston
on Case Studies, Influencer marketing, Instagram Marketing, Social Media Marketing, TikTok Marketing
· 1 August 2021

TikTok’s goal was to reach new audiences, build excitement around the app and drive downloads.

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26 Vamp creators, with loyal Instagram followings, created Instagram videos and Stories to drive their followers to try TikTok. Mimicking popular content on the app, Vamp influencers took on fun challenges and their captions encouraged their followers to do the same.

People Reached

8M+

App Download Clicks

98,828

Average Engagement Rate

5.3%

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Case study: Achieving 29x ROAS with influencer content for Selfridges

Lauren Thomas April 30, 2020

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TikTok partners with Vamp to drive downloads

///// EDIT ABOVE THIS LINES /////

People Reached

8M+

App Download Clicks

98,828

Average Engagement Rate

5.3%

///// DO NOT EDIT BELOW THIS LINES /////

Share this post

You might also like

Case study: Achieving 29x ROAS with influencer content for Selfridges

Download the free Vamp guide and learn how your brand can succeed on the original influencer marketing platform, Instagram.

Download this free Vamp guide and learn how to succeed on the world’s most viral platform.

///// DO NOT EDIT BELOW THIS LINES /////

TikTok partners with Vamp to drive downloads

///// EDIT ABOVE THIS LINES /////

People Reached

8M+

App Download Clicks

98,828

Average Engagement Rate

5.3%

///// DO NOT EDIT BELOW THIS LINES /////

Share this post

You might also like

Achieving ‘phenomenal’ return on ad spend for Pottery Barn

Case study: Achieving 29x ROAS with influencer content for Selfridges

Download the free Vamp guide and learn how your brand can succeed on the original influencer marketing platform, Instagram.

Download this free Vamp guide and learn how to succeed on the world’s most viral platform.