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Reaching new audiences and driving conversion for Max Factor

Maddison Johnston
on Beauty, Case Studies, Content Marketing, Influencer marketing, Instagram Marketing, Meta Marketing, Social Media Advertising, Social Media Marketing
· 9 October 2021

Max Factor wanted to raise awareness of Radiant Lift Foundation – and their other best selling products – reach new audiences and drive conversion.

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Influencers with a range of audience sizes were chosen by Vamp to deliver on both reach and engagement.

They created Instagram posts, Stories and videos, which were shared in their own channels. Then Vamp amplified the most engaging assets in a targeted ad campaign.

Swipe ups to e-commerce sites

9.8k

Conversion rate on the sampling platform

23%

Cost per engagement

£0.04

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Case study: Achieving 29x ROAS with influencer content for Selfridges

Lauren Thomas April 30, 2020

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Reaching new audiences and driving conversion for Max Factor

///// EDIT ABOVE THIS LINES /////

Swipe ups to e-commerce sites

9.8k

Conversion rate on the sampling platform

23%

Cost per engagement

£0.04

///// DO NOT EDIT BELOW THIS LINES /////

Share this post

You might also like

Case study: Achieving 29x ROAS with influencer content for Selfridges

Download the free Vamp guide and learn how your brand can succeed on the original influencer marketing platform, Instagram.

Download this free Vamp guide and learn how to succeed on the world’s most viral platform.

///// DO NOT EDIT BELOW THIS LINES /////

Reaching new audiences and driving conversion for Max Factor

///// EDIT ABOVE THIS LINES /////

Swipe ups to e-commerce sites

9.8k

Conversion rate on the sampling platform

23%

Cost per engagement

£0.04

///// DO NOT EDIT BELOW THIS LINES /////

Share this post

You might also like

Achieving ‘phenomenal’ return on ad spend for Pottery Barn

Case study: Achieving 29x ROAS with influencer content for Selfridges

Download the free Vamp guide and learn how your brand can succeed on the original influencer marketing platform, Instagram.

Download this free Vamp guide and learn how to succeed on the world’s most viral platform.