[FREE DOWNLOAD] Purpose-Driven Marketing: Reaching Gen Z & Beyond

In this Vamp report, we dive into the opportunities for brands to activate purpose-driven engagement through influencer marketing.
man in front of multi coloured wall


Between January and March 2022, over 900 Vamp creators provided their opinions on cause-driven outreach.

We examined the priorities and issues creators care about the most, to provide insights to our customers and readers (that’s you) on how to engage creator audiences with meaning and purpose.

Over two-thirds of the creators who took part in our survey stated that it was important for them to use their platform to raise awareness of social and environmental issues.

The power of influence creators wield has impact when used responsibly. This presents an opportunity for brands who want to drive meaningful dialogue in an authentic way.

Brands have a role to play in today’s important conversations and creators are equipped to help them contribute effectively.

At Vamp, our mission is to bring the creator ecosystem together so that all participants can operate in an equitable, transparent industry.

We hope these insights help you develop and execute impactful strategies with great marketing outcomes.

What’s inside:

  • The four cornerstones to a purpose-driven approach
  • Strategies for always-on purpose-driven marketing
  • How to plan and execute campaigns 
  • How to avoid virtue signalling 
  • Interviews with creators and case studies for further inspiration 


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Download the free Vamp guide and learn how your brand can succeed on the original influencer marketing platform, Instagram.

Download this free Vamp guide and learn how to succeed on the world’s most viral platform.