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Fun social videos, benchmark-beating engagement for Sour Patch Kids

Maddison Johnston
on Case Studies, Food & Drink, Influencer marketing, Social Media Advertising, Social Media Marketing
· 1 June 2021

Vamp and Wavemaker partnered to promote Sour Patch Kids sweets. Vamp engaged a mix of diverse fashion and lifestyle influencers to create Instagram content, which was then boosted to target specific audiences.

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The authentic content delivered an engagement rate 16.4x higher than industry benchmarks and an excellent cost per engagement rate. The awareness-driven campaign was highly successful, achieving over 1.1million impressions and 82k engagements across organic and paid media. The Instagram posts and Reels were seen over 200k times.

Impressions

1.1M

Cost Per Engagement

$0.05

Boosting Engagement Rate

19.4%

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Case study: Achieving 29x ROAS with influencer content for Selfridges

Lauren Thomas April 30, 2020

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Fun social videos, benchmark-beating engagement for Sour Patch Kids

///// EDIT ABOVE THIS LINES /////

Impressions

1.1M

Cost Per Engagement

$0.05

Boosting Engagement Rate

19.4%

///// DO NOT EDIT BELOW THIS LINES /////

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You might also like

Case study: Achieving 29x ROAS with influencer content for Selfridges

Download the free Vamp guide and learn how your brand can succeed on the original influencer marketing platform, Instagram.

Download this free Vamp guide and learn how to succeed on the world’s most viral platform.

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Fun social videos, benchmark-beating engagement for Sour Patch Kids

///// EDIT ABOVE THIS LINES /////

Impressions

1.1M

Cost Per Engagement

$0.05

Boosting Engagement Rate

19.4%

///// DO NOT EDIT BELOW THIS LINES /////

Share this post

You might also like

Achieving ‘phenomenal’ return on ad spend for Pottery Barn

Case study: Achieving 29x ROAS with influencer content for Selfridges

Download the free Vamp guide and learn how your brand can succeed on the original influencer marketing platform, Instagram.

Download this free Vamp guide and learn how to succeed on the world’s most viral platform.