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Engaging Huawei customers around the world

Maddison Johnston
on Case Studies, Content Marketing, Influencer marketing, Marketing Strategy, Social Media Advertising, Social Media Marketing, Tech
· 16 September 2021

Huawei wanted to drive mass awareness, reach and adoption of their new operating system and app store in Europe and Australia. They also wanted to drive traffic to their online community.

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Vamp engaged a mix of influencers across multiple tiers to deliver a high impact influencer campaign. Following the organic phase, Vamp amplified the content through paid media, targeting specific audiences to driving further awareness and consideration. The posts achieved an engagement rate 10x higher than industry benchmark and a CPM 7x cheaper than platform benchmark.

Engagement Rate

12.5%

Link Clicks

429,828

CPM

$0.84

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Case study: Achieving 29x ROAS with influencer content for Selfridges

Lauren Thomas April 30, 2020

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Engaging Huawei customers around the world

///// EDIT ABOVE THIS LINES /////

Engagement Rate

12.5%

Link Clicks

429,828

CPM

$0.84

///// DO NOT EDIT BELOW THIS LINES /////

Share this post

You might also like

Case study: Achieving 29x ROAS with influencer content for Selfridges

Download the free Vamp guide and learn how your brand can succeed on the original influencer marketing platform, Instagram.

Download this free Vamp guide and learn how to succeed on the world’s most viral platform.

///// DO NOT EDIT BELOW THIS LINES /////

Engaging Huawei customers around the world

///// EDIT ABOVE THIS LINES /////

Engagement Rate

12.5%

Link Clicks

429,828

CPM

$0.84

///// DO NOT EDIT BELOW THIS LINES /////

Share this post

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Achieving ‘phenomenal’ return on ad spend for Pottery Barn

Case study: Achieving 29x ROAS with influencer content for Selfridges

Download the free Vamp guide and learn how your brand can succeed on the original influencer marketing platform, Instagram.

Download this free Vamp guide and learn how to succeed on the world’s most viral platform.