Driving new Bobbi Brown customers in store

“Trialling an influencer based sampling campaign was ideal for the launch of a new skincare product where we needed to increase awareness amongst millennials and drive traffic to our retail partners. We achieved this through Vamp’s great content that delivered well beyond our targeted impressions and encouraged customers to engage with our sampling campaign. We saw strong results against our key campaign metrics of email sign-ups, store visits and new customer acquisition. Vamp were excellent campaign partners and we really enjoyed working with their team.”