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Driving Christmas sales during the festive season for Marks & Spencer

Maddison Johnston
on Case Studies, Content Marketing, Influencer marketing, Marketing Strategy, Retail, Social Media Advertising, Social Media Marketing
· 28 September 2021

Marks & Spencer ME wanted to boost awareness and drive sales of their Christmas homewares, clothing and food items.

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They engaged Vamp creators to highlight the convenience and safety of shopping online and sending gifts via the brands UAE-only microsite – amid COVID-19 concerns.

Vamp then amplified the organic Instagram content into paid media to drive further awareness to more target customers. This boosting strategy drove hundreds of sales, achieving a ROAS 34% higher than the industry benchmark.

Return on Ad Spend

3.5x

Purchases

243 Total Engagements

90.9k

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Case study: Achieving 29x ROAS with influencer content for Selfridges

Lauren Thomas April 30, 2020

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Driving Christmas sales during the festive season for Marks & Spencer

///// EDIT ABOVE THIS LINES /////

Return on Ad Spend

3.5x

Purchases

243

Total Engagements

90.9k

///// DO NOT EDIT BELOW THIS LINES /////

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Case study: Achieving 29x ROAS with influencer content for Selfridges

Download the free Vamp guide and learn how your brand can succeed on the original influencer marketing platform, Instagram.

Download this free Vamp guide and learn how to succeed on the world’s most viral platform.

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Driving Christmas sales during the festive season for Marks & Spencer

///// EDIT ABOVE THIS LINES /////

Return on Ad Spend

3.5x

Purchases

243

Total Engagements

90.9k

///// DO NOT EDIT BELOW THIS LINES /////

Share this post

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Achieving ‘phenomenal’ return on ad spend for Pottery Barn

Case study: Achieving 29x ROAS with influencer content for Selfridges

Download the free Vamp guide and learn how your brand can succeed on the original influencer marketing platform, Instagram.

Download this free Vamp guide and learn how to succeed on the world’s most viral platform.