Download Vamp’s free 2022 content calendar

Plan your social activity with our calendar of key dates and national days in 2022
Download Vamps free 2022 content calendar


A content calendar is a marketer’s, creator’s and social media manager’s BFF.

It helps you stay organised, keep track of international holidays and events and ensure you’re always serving your audience the most relevant content. That’s why we’re so excited to share our content calendar for another year! Vamp’s content calendar has become one of our best-loved resources and is perfect for anyone looking to achieve an ‘always on’ content strategy.

Never miss another World Pizza Day, Fashion Week or Love Your Pet day again, and keep track of those always-moving Easter dates and Mother’s Day. Use it to plan successful social campaigns around seasonal themes that you know will be top of mind with your audience. And trust us, whatever your niche, there’s a national day for you!

Download it below and make 2022 your most organised year yet. Happy planning!

Ready to start planning your seasonal campaigns?

Lunar New Year

1st February marks the start of the Lunar New Year. A time for family, celebrating, gift-giving and – for brands – a major retail event.

Read our guide to marketing the holiday, plus previous case studies from Adobe and Estée Lauder.

Valentine’s Day

In 2020, we each spent an average of $196.31 on Valentine’s Day, totaling $27.4 billion. That’s a 32% increase from 2019!

Find out how to engage shoppers this Valentine’s Day and how Swarovski and The Ritz Carlton succeeded.


Easter always quickly creeps upon us and in 2022 it’s falling on April 17th.

Use our guide to understand popular content themes, how to get ahead on social and how Woolworths and RACO achieved social success.


According to Ogilvy, Muslims in the UK spend an estimated £200m during the Ramadan season.

Discover how to capture consumers’ attention during the sacred month and how Laneige and Honor shared inclusive stories on social with Vamp.

Mother’s Day

Consumers spend more on Mother’s Day every year. And jewelry, beauty, food and flowers are all major categories when it comes to gifting.

Check out what trends to watch out for and how to run a successful social campaign like Evodia and Swarovski did.

Ready to get started?​

Start running your first campaign, or contact us to setup a live demo.


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