The key social media metrics to track for success
Luke McCarthy
October 10, 2024
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In this comprehensive guide, we will equip you with the strategies, and principles that will help you stand out during the busiest quarter of the year, including Black Friday, Cyber Monday, Cyber Week, Christmas, and New Year.
At Vamp, we understand the challenges that marketers face during the festive season. That’s why we’ve designed this playbook to provide you with actionable insights and creative ideas to maximize your influencer marketing campaigns.
Our platform simplifies the influencer marketing process, allowing you to source and brief creators, handle feedback and approvals, and access live data from top platforms like TikTok, Meta (Instagram and Facebook), and YouTube—all in one place. This playbook is split into two sections, both with their own unique focus:
1. Foundational principles
Gain insights into overarching principles that can be applied across all strategies. Prioritize short-form video content, embrace interactivity, and get creative with your choice of creators.
2. Strategies
Discover innovative strategies that will help you navigate the competitive festive season. From leveraging trends to targeting specific customer segments, these tactics will set you apart from the crowd.
3. Packages
We’ve created three off-the-shelf strategies that will have you activating these approaches within days.
