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Creating a street style icon with Converse One Star

To build awareness within their core demographic and create engagement with the One Star brand on social media – Converse partnered with seven of Vamp’s fashion influencers.

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Each created an Instagram post announcing their partnership with Converse, then took part in a ‘five ways to wear’ challenge, creating a lookbook Instagram album. Influencers were also required to create an Instagram video and two Story sequences to maximum reach.

People reached, exceeding the target by 160%

4.3M

Averaged engagement, exceeding the target by 90% and 519% higher than the fashion industry benchmark

5.7%

Swipe ups to the Converse website

1,659

“Vamp has done a great job at helping deliver such a culturally relevant and engaging campaign throughout a mix of extremely high quality content and talents. With an authentic and engaging story-telling, they have really manage to generate noise and positive sentiment for Converse and the One Star shoes in particular.”

Thibault La Droitte, Influencer and Native Manager – Reprise

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