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Celebrating the IKEA BILLY bookcase and driving competition entries

Maddison Johnston
on Case Studies, Content Marketing, Home, Influencer marketing, Social Media Advertising, Social Media Marketing
· 28 January 2021

To celebrate the 40th anniversary of the iconic BILLY bookcase, IKEA wanted to partner with influencers in UAE who could style it in innovative ways.

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Eight Vamp influencers gave the bookcase their own stylish spin with paint and accessories. With their Instagram posts they were able to present the BILLY as a modern household staple, which could be used as more than just a bookcase. They also encouraged followers to style BILLY in their own creative way and share it on Instagram to enter an IKEA competition.

Pieces of beautiful content

53 Avg. Engagement Rate

2.9%

Story Views

24,364

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Case study: Achieving 29x ROAS with influencer content for Selfridges

Lauren Thomas April 30, 2020

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Celebrating the IKEA BILLY bookcase and driving competition entries

///// EDIT ABOVE THIS LINES /////

Pieces of beautiful content

53

Avg. Engagement Rate

2.9%

Story Views

24,364

///// DO NOT EDIT BELOW THIS LINES /////

Share this post

You might also like

Case study: Achieving 29x ROAS with influencer content for Selfridges

Download the free Vamp guide and learn how your brand can succeed on the original influencer marketing platform, Instagram.

Download this free Vamp guide and learn how to succeed on the world’s most viral platform.

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Celebrating the IKEA BILLY bookcase and driving competition entries

///// EDIT ABOVE THIS LINES /////

Pieces of beautiful content

53

Avg. Engagement Rate

2.9%

Story Views

24,364

///// DO NOT EDIT BELOW THIS LINES /////

Share this post

You might also like

Achieving ‘phenomenal’ return on ad spend for Pottery Barn

Case study: Achieving 29x ROAS with influencer content for Selfridges

Download the free Vamp guide and learn how your brand can succeed on the original influencer marketing platform, Instagram.

Download this free Vamp guide and learn how to succeed on the world’s most viral platform.