FREE DOWNLOAD: Brands Pulsecheck: top priorities for 2023 revealed!

In this Vamp report, Vamp partnered with Campaign Magazine to understand how marketers are reacting to the economic downturn
woman on terrace watching hot air balloons


If there’s one thing we’re getting used to, it’s that we need more resilience and flexibility than ever before.

So how are brands and agencies planning and reacting to the challenging times we’re facing?

Campaign and Vamp took the temperature among marketing professionals worldwide at the end of last year to gauge their biggest issues and priorities for 2023 – and to see how they plan to switch up their media and marketing investments in response.

In particular, we wanted to know how marketers are responding to the rapidly evolving creator economy and how many solutions to the challenges of 2023 it might provide. The results provide insights for all those looking to navigate a path to success during an economic downturn.

What’s inside:

  • Brands’ top 3 challenges for 2023
  • Whether marketing spends will increase or decrease throughout 2023 and into FY24
  • The areas of spending priorities for brands to drive growth
  • Marketers’ top channel priority for 2023
  • The are that marketers are most excited about beyond 2023

Download now

brand pulsecheck report cover


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