With its raw, unpolished videos and ability to spread viral challenges, TikTok has transformed the way we consume and create video content. It’s also given brands a whole new way to engage with consumers on social media.
But since it looks, sounds, and acts very differently to any social platform that came before it, understanding its trends, features, and content creators can be challenging for marketers.
That’s where Vamp’s Everything Guide to TikTok for Marketers comes in.
We’ve taken our learnings as an official Creative Marketing Partner, and the countless campaigns we’ve run for brands like Adobe and Estee Lauder to bring you this best practice guide. Consider it the only TikTok handbook you’ll need to succeed.