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Creating incredible content for ASUS Zenbook in the Middle East

ASUS Middle East partnered with Vamp to promote the new ASUS ZenBook series. The objective was to create unique and innovative content that brought to life their #IncredibleIsNow theme.

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15 UAE Vamp influencers crafted and posted static and video Instagram assets. Content was then repurposed across the brands social channels, paid social, website, eDM, OOH, and internal communications, with the results exceeding all targeted benchmarks.

Customers reached

2M

Higher traffic to ASUS website than target

300%

Higher ad recall rate than client benchmark

41%

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