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TikTok partners with Vamp to drive downloads

TikTok’s goal was to reach new audiences, build excitement around the app and drive downloads.

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26 Vamp creators, with loyal Instagram followings, created Instagram videos and Stories to drive their followers to try TikTok. Mimicking popular content on the app, Vamp influencers took on fun challenges and their captions encouraged their followers to do the same.

People Reached

8M+

App Download Clicks

98,828

Average Engagement Rate

5.3%

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