One year after the world went into lockdown, we take a look at how the fashion industry, our shopping expectations and marketing strategies have evolved.
During the pandemic, stuck at home with no where to go, we still shopped for new clothes. In fact, 37% of shoppers purchased more online during lockdown.
Athleisure had the biggest boom in 2020, for obvious reasons. ASOS said activewear sales roughly doubled in the four months through June 30th (versus the same time last year) and Stylerunner says tracksuit sales were up 80%.
Now that many are slowly returning back to normality, experts predict we’re on the brink of another ‘Roaring Twenties’, thanks to a new sense of freedom and excitement to reclaim our style.
So how should marketers be preparing?
Download Vamp’s free Deep Dive report on fashion industry trends which offers an overview of what’s happening in the fashion industry right now and what we can expect in the season ahead – with plenty of links to further readings and surveys. We take a look at:
- Fashion trends post lockdown.
- Dissect the social trends that are shaping fashion trends, including Gen Z’s rejection of skinny jeans and why this could signal a monumental and positive shift for the industry.
- And how Clubhouse, Instagram lives and virtual events are giving some brands a new lease of life.
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