What’s trending on TikTok this October?

Discover the latest trends and tips on how your brand can join TikTok's trending conversations.


The latest Halloween trend, fresh hacks for foodies and beauty lovers, and more.

If you’re struggling to keep up, or you’re wondering how to make these trends work for your brand, we have the perfect solution for you.

Introducing: Vamp’s TikTok Trend Report. Your cheat sheet on the four biggest trends, right now.

Below you’ll discover what they are, why they’ve gone viral, and how your brand can join the trending conversations.

Unique Halloween costume ideas 

What is it?

Creators are taking to TikTok to share their most unique Halloween costume ideas, along with where to find all the pieces to make your final look.

Why is it trending?

Out with the old and in with the unique. No one wants to turn up to a party in the same costume as someone else, or one that everybody wore last year. This trend is getting Halloween-goers excited to try something new this spooky season.

Who should jump on it?

Fashion and beauty brands have a huge opportunity to partner with creators and style unique, never-been-done-before halloween costume ideas with your products.

“A negroni sbagliato with prosecco”

What is it?

In HBO Max’s recent getting-to-know-you interview with ‘House of the Dragon’ actors, Emma D’Arcy and Olivia Cooke, Cooke asks D’Arcy, “What’s your drink of choice?”, to which D’Arcy replies with the coolest answer;  “A negroni… sbagliato… with prosecco in it.” Creators are then using the sound to share their random choices of things, such as their outfit of choice or potato of choice.

Why is it trending?

TikTok users are going mad for this clip and making the sound go viral, all thanks to the delivery of D’Arcy’s answer. We’ve never heard a drink sound more delicious! 

Who should jump on it?

Anyone can jump on this viral trend and tailor it to their niche. Here’s a great example by homewares brand, @pigletinbed. 

Charcuterie butter board 

What is it?

This new foodie trend takes the classic charcuterie board to the next level. Creators are spreading butter, with other garnishes and toppings, onto a platter board and dipping pieces of bread in to create a ‘charcuterie butter board’. Some have even taken this trend further, and have created a ‘cream cheese board’ for bagel lovers.

Why is it trending?

As we head into the end-of-year festive season, this is the perfect foodie hack to impress your guests at your next party or picnic.  

Who should jump on it?

Foodie brands can tap into this trending conversation and partner with creators to showcase how your products can be used to make this delicious TikTok hack.


I like this one idk I’m in a silly goofy butter mood

♬ original sound - speed songs

Frothed foundation

What is it?

This is the latest beauty trend taking over our TikTok feeds. Creators, including beauty guru James Charles, are mixing their foundations with water using a milk frother to create a mouse-like foundation that makes the skin glow.

Why is it trending?

It’s the latest beauty DIY hack that has makeup lovers intrigued to try and experiment with their makeup looks.

Who should jump on it?

This one is a no-brainer. Beauty brands can tap into this trend and use its virality to promote their foundations. Check out Huda Beauty jumping on this trend! 

@hudabeauty Replying to @Alicia Hall6662 I tried the frothing foundation hack IB: @avonnasunshine 🙌🏽🙏🏽 doing this from now on #hudabeauty #foryou #xyzbca #fauxfilterfoundation #makeuphack #glassskin @Huda Beauty ♬ original sound - Huda Beauty

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