TikTok trends spread like wildfire and then we move on to the next one in a matter of weeks.
So if you’re struggling to keep up, or you’re wondering how to make these viral trends work for your brand, we have the perfect solution for you.
Introducing: Vamp’s TikTok Trend Report. Your cheat sheet on the four biggest trends, right now.
Below you’ll discover what they are, why they’ve gone viral and how your brand could join the trending conversations.
#SpicySalmon bowl
What is it?
U.S. lifestyle creator, @emilymariko‘s #SpicySalmon bowl recipe has gone viral. With leftover rice and salmon as her base, she creates the perfect ‘deconstructed sushi roll’ bite.
Why has it gone viral?
She puts an ice cube in the bowl before placing it in the microwave – and the ice doesn’t melt! A fact that is blowing TikTok’s mind and has made thousands of users try it out for themselves. Plus we love a recipe hack. Remember feta pasta?
Who should jump on it?
Foodie brands and restaurants could partner with creators to put their spin on the trending recipe.
Transitional outfits
What is it?
Driven by the ‘slow fashion’ trend, creators are showing off how to wear an item two different ways. They will style a piece for Summer to Autumn or Winter to Spring.
Why has it gone viral?
‘Two ways to wear’ is an idea as old as time. Audiences love the promise of versatility and creators are using eye-catching transitions to give it a TikTok spin.
Who should jump on it?
Fashion brands could partner with creators to share styling tips. This is also a great way for brands to tap into the sustainability trend.
@vivacious.honey SUMMER vs FALL: which season won? ☀️🍂 outfits on my LTK ‼️ #fashion #inspo #ootd #outfit #style #lookbook #fallfashion #aesthetic #fyp #foryou #fall
Show us your #CameraRoll
What is it?
The #CameraRoll trend has creators editing a montage of their best or most recent camera roll clips to @liamfawell’s ‘As The World Caves In’ remix.
Why has it gone viral?
The audio has a wanderlust vibe, so taps into social users’ current desire for travel. It also feels a bit like the video version of the ‘photo dump’, which we know is trending over on IG.
Who should jump on it?
Lifestyle and travel brands could tap into this trend to show off their best work, influencer content, UGC or brand moments. A great way to repurpose your content while taking on a trend.
@liamfawell if it makes you feel alive, chase it.
#PumpkinHeadPhotoshoot
What is it?
Creators use the same audio as last year’s #GhostPhotoshoot trend. But instead of dressing up as a ghost, they’re carving pumpkins and wearing them. Kooky, but that’s TikTok!
Why has it gone viral?
Just like the #GhostPhotoshoot trend, it’s going viral for it’s fun, spontaneous and creative nature. Anyone with a camera, black clothes and pumpkin calving skills can participate in this trend.
Who should jump on it?
Fashion brands looking to promote their latest collections, with a twist. Or even supermarkets stocking pumpkins, looking to drive sales of their produce stock this Halloween.
@nikkiriverra We couldn’t let this trend pass us up again 🎃 #pumpkinseason #pumpkinheadphotoshoot #spookyseason #HowIBathAndBodyWorks
