How the Instagram algorithms work (and how to beat them)
Luke McCarthy
September 2, 2024
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August has been an exciting month for TikTok, with new trends that have taken over the platform, providing endless opportunities for creators and marketers to engage with their audiences. Here’s a roundup of the top TikTok trends for August 2024 and how you can leverage them to boost your content and campaigns.
In this trend, creators pretend to run in slow motion from the police, only to overhear a flattering description of themselves on the police radio, causing them to stop and admire the compliment. The trend is set to the song “Died in Your Arms” by Cutting Crew, which enhances the dramatic pause and realization moment.
For Creators: Capture yourself or a friend running at 0.5x speed and include a “flattering” police description as a text overlay. The key is to make the compliment relevant to your personal brand—be it about your creativity, style, or personality.
For Marketers: This trend can be adapted to showcase product highlights or brand features. For example, a fashion brand could depict a model “running” away, only to be complimented on their outfit’s design, making them stop and pose. A tech company could highlight a specific feature of their product, with the police describing it as “industry-leading” or “innovative.”
Industry Example: A luxury car brand could use this trend by having a driver “flee” from admiration only to stop when the police describe the car as “a masterpiece of engineering.” This not only showcases the product but does so in a humorous and engaging way that fits the trend.
@grandadjoe1933 Easy mistake 😎 #runningfromthecops #runningfromthepolice #trend #grandadjoe ♬ original sound – Charles Mantaghi
This trend is all about appreciating life’s simple pleasures, like a beautiful setting or a delightful meal. The phrase “This and Yap” is used to highlight the pairing of two things that bring joy.
For Creators: Use footage from your camera roll that captures an aesthetic moment—like a beach sunset or a cozy café scene. Overlay the text “This and Yap” to celebrate these simple pleasures.
For Marketers: Brands can use this trend to pair their products with the lifestyle they promote. A coffee brand could show a steaming cup of coffee next to a beautiful sunrise with the text “This and Yap,” emphasizing the perfect start to the day. A travel company could showcase a stunning destination with the phrase, encouraging viewers to book their next trip.
Industry Example: A wellness brand could use this trend to highlight a morning routine, pairing a calming yoga session with their product (like a protein shake or skincare item) under the caption “This and Yap.”
@thatgingerabroad perfect yap setting 🤌🏻🌅 #thisandyap #thisandyaptrend #yap #yapping #travel #travelcontent #traveltrend #restaurantview #restaurantviews #kalkan #kalkanturkey #turkey #turkeytravel #turkiye #fyp #foryou #foryoupage #trending #trendingaudio #traveltiktok #traveltok #sea #sunset #sunsetlover #sunsets #sunsetvibes #sunsetview #seasunset ♬ apple x supercut – jevan
This satirical trend, started by TikTok creator Jools Lebron, plays on the idea of being “reserved, modest, and shy” but with a fierce twist. The trend is all about showcasing how you can be understated yet impactful.
For Creators: Film yourself completing a task with exaggerated care and precision, then overlay the text “Very demure, very mindful” to play into the trend’s humor. Alternatively, you can subvert the trend by doing something bold or unexpected, all while claiming it’s “very demure.”
For Marketers: This trend is perfect for showcasing product features in a tongue-in-cheek manner. A beauty brand could demonstrate applying makeup in an understated but glamorous way, captioning it “Very demure, very mindful.” A tech brand could showcase their device being used in a minimalistic, yet powerful way.
Industry Example: A fashion brand could use this trend by showcasing a model getting ready in a simple, elegant outfit, emphasizing the concept of being stylish without being over the top—“Very demure, very mindful” could be the perfect tagline for a minimalist collection.
@commentforum @Jools Lebron #demureoriginal #verydemure #verymindful #demure ♬ original sound – commentson
This trend started after Chappell Roan called out the VIP section at her concert for being “too cool” to participate in her choreography. Now, TikTok users are using the soundbite to call out others who think they’re “too cool” to join in on the fun.
For Creators: Lip sync to the sound while overlaying text that calls out someone or something for being too “cool” to participate. It’s a fun way to express frustration with humor.
For Marketers: Use this trend to call out industry norms or competitors in a playful way. A brand could use this trend to highlight how their product is breaking the mold or encouraging users to embrace their individuality, contrasting it with the “too cool” mainstream options.
Industry Example: A fitness brand could use this trend to call out people who think they’re “too cool” for certain workouts or routines, encouraging their audience to try something new and fun.
@oliviaiverson19 Literally none of my friends post to Tiktok and I’m like – come on??? 🙄 #toocool #contentcreator #tiktok #videos #fyp #justpostit #trendingaudio #chappellroan #outsidelands ♬ original sound – meg
Set to Radiohead’s “Creep,” this trend is about indulging in recurring desires—whether it’s a new hairstyle, a spontaneous trip, or a guilty pleasure. Creators use this trend to reveal their “itch” in a humorous or relatable way.
For Creators: Use the trending sound and either a CapCut template or manual editing to reveal your latest obsession or desire. The trend is about expressing those irresistible urges, so don’t be afraid to get creative!
For Marketers: Brands can use this trend to showcase new product launches or limited-time offers that customers “just can’t resist.” It’s a great way to create urgency and excitement around something new.
Industry Example: A travel company could use this trend to showcase a popular destination, playing on the idea that viewers are “itching” to book their next vacation. A beauty brand could reveal a new product line, tapping into the idea that customers won’t be able to resist trying it out.
@lilybayliss_ The addiction is real #girlythings #shoppingaddict #shoppinghaul #thegirlsthatgetitgetit #makeupshopping #spacenk #cutepjs #sephorahaul ♬ sonido original – Chemita.14
These TikTok trends offer endless possibilities for creators and marketers to engage with their audiences in creative and impactful ways. By staying ahead of the trends and adapting them to your brand, you can drive higher engagement and connect with your audience on a deeper level. Happy creating!
