What’s trending on TikTok in July 2023

Discover the latest trends and tips on how your brand can join TikTok's trending conversations.
collage of tiktok creator content


Discover the latest trends and tips on how your brand can join TikTok’s trending conversations.

TikTok is a constantly evolving platform, and trends come and go all the time. But if you want to stay ahead of the curve, keeping an eye on what’s trending is a great way to spot hashtags for your brand to jump on.

Here’s our roundup of four of the hottest TikTok trends this month. You’ll discover what they are, why they’ve gone viral and how you can get involved…


What is it?

This trend comes back around every year during the summer. With the hashtag racking up over 2.6B views, there’s a huge variety of videos to draw inspiration from.

From POVs about the funny side of heatwaves (like trying to keep cool with no air conditioning) through to insider looks at how people are spending their summers, this trend is all about unleashing your creativity by entertaining, educating, or creating visually stunning videos.

@london.by.kseniia I don’t have one🥲 #london #heatwave #fyp #londoners #londonweather #uk #unique #swimmingpool ♬ Viral Sound Oh My God – Lilly

Why is it trending?

#heatwave is broad and topical. There are so many different directions that creators and brands can take, which makes the hashtag easy to use and very appealing.

Some opt for serious messages about climate change, protecting animals, and keeping safe through a heatwave, while others create relatable and light-hearted videos about managing life through the hottest months.

@gabriel.nussbaum Tips To Beat The HEAT 🥵 #learnontiktok #hacks #toohot #heatwave #cooldown ♬ Quirky – Oleg Kirilkov

Who should jump on it?

This is a hashtag trend that anyone can jump on because (love it or hate it) we all have an opinion about hot weather.

For brands, it’s a particular useful trend if you’re selling products that help people through the summer months. You could also showcase your team by asking them to share their best tips on beating the heat, DIY cooling hacks, or fun challenges related to staying cool.

My type of fun

What is it?

This trend is quickly gaining momentum because of its simple concept. Using the accompanying sound, the aim is to show your fashion style and your favourite food or restaurant.


my type of fun

♬ sonido original – Susy Díaz

Why is it trending?

Food and fashion are always sure-fire winners for TikTok content. Combine the two and you’re onto something that quickly attracts attention. It’s also a relatively short audio, so it’s easier to increase watch times and boost the performance of your post.

Who should jump on it?

This is a good one for brands in the food or fashion industries who want to jump on a trend and expand their reach. Creators can also use this trend to give followers a behind-the-scenes look into their lives.

@channdaily Its our favorite activity 😭😂💅🏿 #fyp #dinnerdate ♬ sonido original – Susy Díaz


What is it?

This is a fun new trend using a TikTok effect called Did you mean. The effect replicates a Google search bar. You type your name in and it comes up with a ‘did you mean?’ suggestion of another way to describe you. If you’re wondering if we’ve tried it, then the answer is yes. All in the name of research of course.

@dianascm25 thats what they say #fyp #didyoumeanfilter ♬ nintendo wii (mii channel) song – julie on the internet

Why is it trending?

This is gaining popularity because it’s so easy to use. Videos are quick to create and the results are really entertaining (and sometimes weirdly accurate).

Who should jump on it?

Brands and creators who use the effect and get a funny result they can share with their followers.

@xrunbunnyrunx is it because my hair is pink #didyoumean #didyoumeanfilter #fyp #foryoupage #foryou ♬ nintendo wii (mii channel) song – julie on the internet


What is it?

Inspired by the movie Spider-man: Across the Spider-Verse, this trend is all about sharing the pivotal moments that change the course of a life.

Some creators opt for serious videos, designed to focus attention on important messages, while others are sharing funny and relatable POVs about common scenarios people experience in life.

@_beegeesluvr It took me two years to paint over it #canonevent #spidermanacrossthespiderverse ♬ Spider-Man 2099 (Miguel O’Hara) – Spider-Man: Across the Spider-Verse – Daniel Pemberton

Why is it trending?

TikTok users love short, relatable videos. Once you’ve watched one canon event video, it’s really easy to fall down the rabbit hole and watch more, making this trend one that’s quickly gaining momentum.

Who should jump on it?

This is great for brands who want to use a fun way to highlight common mistakes that their ideal customers are making and how their product can help. It’s also a fun way for creators to connect with their followers through relatable scenarios.

There’s more…

That wraps up our July 2023 TikTok trend report. If you want to stay up-to-date with new TikTok trends, then subscribe to our newsletter (link in footer). You can also discover how working with our creator community could boost your next campaign, or swot up on the TikTok algorithm through our free guide.


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