Your complete list of social media sites and platforms

Find the ideal platform for your brand and audience with this comprehensive rundown
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Table of Contents

With more than 4.65 billion people using social media platforms, these sites are a vital part of any brand’s marketing strategy. 

A few decades ago, there were only a handful to choose from, with Facebook being a forerunner when it was created back in 2004

Now, there are dozens of social media sites on offer. It pays to do your research and focus on the ones that will work best for your brand.

What are social media platforms? 

A social media platform or site is a website or app, such as Facebook or Instagram, that allows users to take part in social networking. You can share thoughts, ideas, and interests by creating content, sharing it, commenting on other users’ content, and reposting.

The first ever social media platform was invented by Andrew Weinreich in 1997. It was called and it introduced a million people to social networking. It was a short-lived experiment because few people had adequate internet facilities to use the platform effectively. 

What are the most popular social media platforms? 

Hootsuite identifies Facebook, YouTube, WhatsApp and Instagram as the most popular social media platforms in the Digital 2022 Global Overview Report. 

Facebook is the best known social media platform in the world and has 2.9 billion active users per month, but when asked what their favourite social media platforms are, the majority of users (15.7%) aged 16 to 64,  choose WhatsApp, ahead of Instagram (14.8%) and Facebook (14.5%).

Only 3.3% in Hootsuite’s report nominate Twitter, which used to top the rankings and started life in 2006 as a place where you could only use up to 140 characters in a single post. It has since morphed into a platform that lets you share photos and videos, and has around 330 million active monthly users, at least it did at the time of Elon Musk’s purchase of it for $44 billion.

LinkedIn is the most popular social media platform for professional networking. There are more than 774 million registered users. In addition to connecting with others in your chosen industries, you can post and apply to job listings.

YouTube has  more than 2 billion visits per month. It’s the second biggest search engine after Google. According to Hootsuite’s report, users spend more time on YouTube (23.7 hours a month) than on any other social media platform. 

All of the above offer brands the option of paying for promoted posts and ads.

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How many social media platforms are there? has identified more than 100 social media sites with new ones appearing regularly. Some disappear without a trace, while others can grow dramatically. 

For example, you might not have heard of Mastodon before Elon Musk bought Twitter, but social media users are now flocking to it. Hive is another Twitter alternative that’s growing in popularity. 

List of social media platforms 

These are the social media platforms that SproutSocial identifies as those that brands and consumers are most likely to populate in the next year. 

top social media platforms 2023

What are the top 10 social media sites?

According to Buffer, the 10 best-known social media platforms for brands are as follows, ranked by their monthly active users or MAU. (LinkedIn isn’t included as it’s considered a professional networking site.)

  1. Facebook 2.9 billion
  2. YouTube   2.2 billion
  3. WhatsApp – 2 billion
  4. Instagram – 2 billion
  5. Facebook Messenger – 1.3 billion
  6. WeChat – 1.26 billion
  7. TikTok – 1 billion 
  8. Sina Weibo – 573 million
  9. QQ – 538.91 million 
  10. Telegram – 550 million

What are the best known 50 social media platforms globally?  

Here’s a comprehensive list of 50 global social media platforms that brands should know about:

  1. Facebook – the largest social media platform in the world. It offers apps that enable you to sell online and you can promote your brand using Facebook ads
  2. YouTube – video sharing platform
  3. WhatsApp – owned by Facebook since 2014, this instant messaging app allows people to communicate in groups. You can also use it to make calls and share photos, videos etc
  4. QQ – instant messaging app launched in China that’s now global
  5. WeChat – messaging app similar to WhatsApp
  6. Instagram – social media app that’s based on sharing images and videos. It’s now owned by Facebook and is hugely popular with social media influencers – find out why you should run an influencer campaign and take a look at our guides to boosting your Instagram posts and making the most of reels
  7. QZone – from the developers of QQ and WeChat, this social networking site enables you to share everything from songs to blog posts
  8. Tumblr – popular microblogging platform
  9. Twitter – allows you to send messages (or tweets) of up to 280 characters along with photos and videos. Populated by world leaders, celebrities, big brands, and those with an axe to grind
  10. Baidu Tieba – Chinese social forum network
  11. Skype – communication-based social networking platform that allows users to connect via voice and video chat 
  12. Viber – text and voice messaging app that also allows you to share photos. Available in more than 30 languages
  13. Sina Weibo – Chinese microblogging platform that combines Twitter and Facebook style features
  14. Line – global messaging social network
  15. Snapchat – image messaging platform with 2 million global users
  16. YY – Chinese video-based social networking platform with 122 million active monthly users
  17. VKontakte – Russia’s largest social networking site. It’s similar to Facebook
  18. Pinterest – photo sharing network that enables you to save projects
  19. LinkedIn – social networking for professionals
  20. Telegram –  a messaging app similar to WhatsApp
  21. Reddit – a social media platform that allows users to submit and vote for content
  22. Taringa – Latin America’s largest social networking site
  23. Foursquare – a search and discovery based app
  24. Renren – another of China’s largest social networking sites
  25. Tagged –  social media platform for friendship and dating
  26. Badoo – dating-based social networking platform
  27. MySpace – social networking site for people who love music
  28. Mix – known as StumbleUpon until 2018. News aggregation site that allows you to collect content
  29. The Dots – a site that enables creatives to connect and work together
  30. – social media site for teenage New Yorkers
  31. Skyrock – French social networking site
  32. Delicious – a platform where you can share and discover web bookmarks
  33. Snapfish – web-based photo sharing platform
  34. ReverbNation – networking site for those in the music industry
  35. Flixster – American social platform for movie lovers
  36. Care2 – social networking for activists
  37. CafeMom – a platform for mums and mums-to-be
  38. Ravelry – a site for spinners, knitters, and weavers
  39. Nextdoor – social networking for US neighbourhoods
  40. Wayn – travel and lifestyle social media site
  41. Cellufun – a social gaming community
  42. Upstream – social media site for professionals
  43. Classmates – allows you to stay in touch with old school friends
  44. MyHeritage – online genealogy site
  45. Viadeo – online platform for European business people
  46.  Xing – professionals platform like LinkedIn for Switzerland, Austria, and Germany
  47. Xanga – social network for bloggers
  48. LiveJournal – users can create diaries, blogs or journals with privacy controls
  49. Friendster – social networking site for gamers in Asia
  50. Funny or Die – a place to upload and rate funny videos 

What are the five types of social media platforms?

There are five types of social media platform. They are:

  1. Social networking – these are the most traditional social media sites that allow users to interact with each other in various ways. Examples are Facebook, Twitter, and LinkedIn
  2. Photo sharing – platforms that encourage users to share photos, such as Instagram and Pinterest
  3. Video sharing – social media sites that allow users to share, repost, and comment on videos. According to Hubspot, 88% of marketers say that video gives a good return on investment (ROI)
  4. Interactive media – sites like TikTok and Snapchat offer a high level of interaction and encourage users to share video and photo content
  5. Community building – community building and blogging sites like Tumblr and Reddit encourage discussion and the sharing of ideas

Most popular social media in 2022

According to Statistica, the top five social media sites in 2022 were:

  1. Facebook
  2. YouTube
  3. WhatsApp
  4. Instagram
  5. WeChat 

Most popular social media 2021

Social ranked the top five social media sites for 2021 as follows:

  1. Facebook
  2. YouTube
  3. WhatsApp
  4. Instagram
  5. Twitter

(In 2022, Twitter was knocked off the 5th spot by WeChat)

Social media platforms by demographic

When planning your social media strategy, it’s important to consider the demographics of each platform. For example, if you’re marketing to teens, you’ll most likely get better results on TikTok than you would on Facebook, which attracts an older audience.

Similarly, the gender you’re targeting may play a role in the platforms you prioritise. For example, Instagram, Facebook and LinkedIn have a relatively even split between male and female. 

However, TikTok and Pinterest have a much larger lean towards female, whilst Twitter and YouTube have more male users. All of these types of demographic differences can play a key role when approaching your social media strategy. 

Largest social media platform

Facebook is the largest social media platform in the world. It was founded in 2004 and went public in 2012. The parent company, Meta, also owns WhatsApp, Instagram, and Facebook Messenger.

The biggest demographic on Facebook is males aged between 25 and 34. 

It’s fallen out of fashion with younger users and only 2.4% of females aged 13 to 17 use the platform, along with 3.2% of males in the same age group. 

Most users connect to Facebook via the mobile app.

A Facebook for business page will allow you to connect with your customers and receive private messages on Facebook Messenger. You can also utilise the Insights, which will tell you the gender, age, and location of users interacting with your page. 

Finding the right platform and launching your social media campaign

With so many platforms on offer, choosing the right ones can feel daunting when planning your social media strategy. Find out how other brands have used Vamp to create winning campaigns. 

We’re an official TikTok marketing partner and can help your business create a killer social media plan by connecting you with creators and simplifying the collaboration process. Get started today.


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