Raising brand awareness with beautiful content

Pernod Ricard needed to launch their high-end Avion Tequila in the UAE region. To do this, they used Vamp to recruit luxury creators for an event to create beautiful  and engaging content.

The approach

Avion partnered with the Vamp platform to identify and brief 10 creators to attend an exclusive beach bar party and create content in their usual style. They were specifically aiming their efforts at the high-end market and so their squad needed to reflect that also. By allowing creative freedom, the brand were delivered highly engaging content.

The approach

Pernod Ricard built a unique and exclusive experience that was fully aligned to their brand values and aesthetic. They then used the Vamp platform to identify and simultaneously brief 10 luxury creators that could reinforce their brand’s positioning and messaging.

By allowing the creators the freedom to create content in their usual style, Avion Tequila were then delivered highly engaging content that was native and natural to both the creators’ style and the platform’s feeds.

This led to campaign outputs that rivalled the brand’s previous flagship launch in another region and engagement metrics that blew industry and platform benchmarks out of the water.

The results

Influencers: 10
Content: 62
Impressions: 179.5k
Reach: 218.2k
Post engagement rate: 21.7%