FREE DOWNLOAD: New realities: overcoming your biggest influencer marketing challenges

Very few people need convincing that influencer marketing is a valuable channel in a marketer’s mix.

In fact, a resounding 93% of marketers stated they’d used influencer marketing within their overall marketing strategy. However, like with any other channel, it doesn’t come without its challenges.

In our last Insights Report we partnered with Campaign to conduct a temperature test amongst marketers. We wanted to understand where budgets may end up being channelled in what is expected to be a tough year in 2023.

This time, we’ve spoken to our own Vamp customers and social media marketers to drill down into the specifics of influencer marketing. We wanted to know what’s working, what isn’t, what’s causing confusion, and which challenges people are still looking for answers to.

This report is all about action. We’ve analyzed the answers from hundreds of respondents, highlighted which areas were causing the biggest challenges, and set about providing clear tips, strategies, and approaches to overcome those obstacles.

You should finish this report with a bit of comfort, knowing many other marketers are dealing with the same challenges you are, and, more importantly, much-needed remedies that you can takeaway and implement yourself.

At Vamp, we’re continually on a mission to improve the creator ecosystem, we’re strong believers in a rising tide lifting all boats. So, if you’re winning, we’re winning, and we can all share in those victories.

We’re hoping this report is another step towards that success.

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