TikTok Notes – What is it and how might it impact creators and marketers
Luke McCarthy
April 25, 2024
Menu
Menu
Menu
Here’s everything you need to know about getting that all important blue check
TikTok is one of the leading social media platforms in the world with an incredible 1 billion active users every month. TikTok verification signifies not only status but also credibility, which is why it’s one of the most important TikTok features for both brands and influencers.
If you’re wondering how to get verified so you can display the blue check on your TikTok account, then this guide has you covered.
When you see a blue check on someone’s TikTok account, it means that TikTok has verified that the account belongs to the person or brand it says it represents.
Seeing a blue check means you can trust that the account you’re following belongs to the real person or company rather than someone impersonating them.
From a creator’s perspective, having the blue check and being verified on TikTok has three big advantages:
Well first of all, what makes someone a ‘normal’ person anyway? But jokes aside, the great news is that anyone can get verified on TikTok.
While historically, it was only celebrities, big brands, and public figures who were awarded the blue check, nowadays regular people who’ve made a significant impact on the TikTok platform can also get verified.
@sabrinabahsoon Personally i think I’m slaying and trusssttt nobody cares #tubegirl shoutout to all the people who say hi while i made the videos – you make my day 🥰 #tubegirleffect ♬ sexy ass cars – frʌns
When it comes to getting verified on TikTok, the number of followers you have doesn’t actually matter. You can have 20 followers or 1.5 million. And the equally great news is that your view count isn’t a factor in deciding whether your TikTok account will be verified either.
What started out as a mysterious, invite-only approach to TikTok verification has now evolved into an easy and transparent application process. Users can now apply for the blue check themselves through the app or by completing an online form.
Here are the exact steps to follow:
To support your verification request, TikTok will ask you to provide examples of credible, written media coverage, such as news articles. If you don’t have any media coverage samples, you could run a short PR campaign before requesting verification to strengthen your application.
If TikTok declines your application for a blue check, you’ll be able to submit a new request, but it won’t be reviewed until 30 days after you last applied.
The in-app verification feature isn’t available to users in all countries. If you try to follow the steps and can’t see the verification option, you can submit your request to get verified by using TikTok’s online form.
Before granting a verified badge on TikTok, a number of factors will be considered to make sure you meet all requirements:
You may be eager to get your verification application submitted, but it’s worth checking that your account is in a good place before applying to increase your chances of approval.
Here are our five top tips to maximising your chances of securing that coveted blue checkmark:
@shabazsays #duet with @kaeli mae monthly ice restock 🧊🍋 #povvogang #funny #react #ice #restock #icetock #reaction #trending #fyp #foryou #foryoupage #trending #viral #commentary ♬ Her Way (Sped Up) – PARTYNEXTDOOR
We know we’ve already covered a lot in this guide, but you may still have some unanswered questions or be skimming through (we all do it). So, here’s our roundup of the most frequently asked questions.
The blue check on TikTok verifies that the platform has confirmed the account holder is who they say they are. It helps other platform users to trust that it’s the real person or business, rather than a fan, scam, or parody account.
Verified TikTok accounts don’t receive direct payments from the platform unless they opt in to TikTok’s Creator Fund. However, if you’re given the blue check, you’re likely to attract more attention from other brands or influencers keen to collaborate with you.
If you get declined for a blue check on TikTok, the good news is that you can reapply. TikTok will review a subsequent verification application 30 days after your last request. However, before you reapply, make sure that you’re addressing the reason you were turned down. For example, you might need to get more press coverage.
TikTok doesn’t charge you to get verified. Be careful of any companies claiming to get you verified in return for payment as these could be scams. You can easily apply for verification yourself either through the app, or by using the online form.
TikTok will only accept one verification request per business or person, except in unique circumstances like language-specific accounts, or other branded and affiliated accounts.
If you’re applying for TikTok verification for your business, the email address you provide in your request must clearly represent your company. If you can’t provide that, TikTok might ask you for additional documentation.
If you’d like to get TikTok verified as a business, your username should be similar to your business name.
All accounts, even verified ones, must meet TikTok’s community guidelines and terms of service to keep the platform fun and safe for everyone. A verified badge doesn’t mean that TikTok endorses your content and they still have the right to remove verified status if they believe you’ve breached their community guidelines.
Although blue checks are great for opening doors to new collaborations, you can still partner with brands and influencers before you’re verified yourself (even if they have the blue check).
As an end-to-end influencer marketing platform, Vamp empowers brands to collaborate with verified TikTok creators and create, manage, and report all your influencer marketing campaigns in one place.
