Expect to see your customers splashing the cash this holiday season.
After another year of lockdowns and uncertainty, your customers are looking to make Christmas extra special this year and, according to Digital Commerce 360, that means online holiday spending is set to grow 12%.
As vaccination rates increase and life slowly goes back to normal, shoppers want to make up for lost time and missed opportunities. In fact, some reports suggest that 40% plan to spend more this year to make their holiday season a bit merrier. Expect boozy Christmas parties, extravagant gift-giving, all-out home decor and big, traditional meals. An extension of the ‘revenge shopping’ phenomenon.
However, knowing shoppers are spending more this year is one thing. Understanding how to reach and engage your target audience then drive them to action is quite another!
Three brands that were able to accomplish exactly that were Marks & Spencer, Benefit Cosmetics and Prezzee, when they partnered with Vamp creators for their festive campaigns. Here’s how they did it.
Driving festive sales across four markets for Marks & Spencer
Objective
Marks & Spencer wanted to showcase their latest Christmas collection, drive online sales and promote the convenience of their online gifting options.
Strategy
To achieve maximum results, Vamp partnered with 22 parent, foodie and lifestyle creators across the UAE, KSA, KWT and QTR. Creators shared beautiful, organic Instagram content, which was later boosted with a paid media strategy. This amplified the influencer content to reach more customers, and gave shoppers a clear path to purchase from the brand.
Results
- 352% ROAS
- $27K+ conversion value
- 7.3% engagement rate (10.9x higher than industry benchmark)
Benefit Cosmetics’ engaging omni-channel approach
Objective
Benefit Cosmetics was looking for a fun, festive and engaging way to drive awareness of their new ‘Cheers my Dears’ Christmas collection.
Strategy
Vamp actioned this campaign by partnering with 56 Instagram and TikTok beauty creators. Instagram content highlighted how consumers could use the collection to create their festive looks. TikTok videos were to then engage viewers, as creators poured their personalities and best festive looks into the content. An omni-channel approach allowed the beauty brand to extend their reach, drive mass awareness and boost brand recognition.
Results
- 3M impressions
- 6,366 hours of TikTok watch time
- 386K engagements
Boosting Prezzee’s ROI with last-minute gifting
Objective
Virtual gift card brand, Prezzee wanted to position themselves as the go-to app for last-minute gift ideas, drive app downloads and online sales.
Strategy
Vamp influencers created relatable Instagram content that highlighted the convenience and ease of the Prezzee gifting app. The best performing posts were then boosted by Vamp using a paid media strategy. This further drove awareness of the app, increased app downloads and sales for the brand.
Results
- 78.1x ROAS
- $187.3k+ conversion Value
- $5.70 cost per purchase (4.9x cheaper than platform average)
